TAG Heuer Aquaracer in dark blue against an underwater backdrop

TAG Heuer Watches

Formula 1

The TAG Heuer Formula 1 is a vibrant collection inspired by Formula 1 racing. Since the 1980s, its bold colors and striking details have embodied the sport’s dynamism. Designed for speed enthusiasts, it combines functionality with a durable, everyday design.

TAG Heuer logo with a shield emblem on the left and the brand name in black text.
NewYork_exterior_flagship_night_2021_2

Find a Bucherer Store near you

Discover our curated selection of watches & jewelry and benefit from exclusive boutique services.

Join the community and get the latest on watches, jewelry and exclusive events

  • SERVICE

  • Product Warranty

  • CPO Warranty

  • Shipping & Delivery

  • Returns

  • Affirm

  • Sell your watch

  • Order on behalf Login

© 2026