Bucherer Highlights

Watch and Jewelry News

Stay up to date with the latest trends and innovations in the worlds of watches and jewelry, along with exciting updates from Bucherer. Explore expert insights, discover the newest creations from renowned watch brands, and uncover the craftsmanship and stories that make our timepieces and jewelry truly exceptional.

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Watches

4 Minutes

IWC Schaffhausen Portugieser Ref. 5441

Our latest episode of Curated Originals reveals the story behind this 125th-anniversary limited edition, tracing how a single vintage reference sparked the creation of one of watchmaking’s most enduring modern collections.

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Watches

5 Minutes

The Evolution

From racetracks to rocket launches, the Speedmaster’s journey is one of relentless testing and quiet evolution. This is the story of a watch that earned its reputation not through reinvention, but through performance when it mattered most.

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Watches

3 Minutes

Hour Favourites

Meet Lorenzo Franchi, Client Advisor for Haute Horlogerie at our Geneva boutique, as he walks us through his current favourites and shares what makes each piece a true original in today’s watch landscape.

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Jewelry Knowledge

Discover the world of jewelry with our curated selection of articles covering everything from diamonds and gemstones to expert insights on craftsmanship and trends. Swipe through and explore the brilliance.

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The Four Cs of Diamonds

The value of a diamond is determined by four quality criteria, also known as the four Cs – cut, clarity, color and carat.

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Quality Criteria for Color Gemstones

Color gemstones have exerted a magical attraction over us since time immemorial. Find out what makes them so special.

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Natural Beauties from the Tropics

From the bright white of South Sea pearls to the dark green of Tahitian pearls, these undersea treasures dazzle with their beauty and natural variety.

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Fancy Yellow Diamonds

Jewels so exceptional that most of them are the only ones of their kind in the whole world – these are the fancy yellow diamonds that now adorn the jewelry pieces of Bucherer Fine Jewellery.

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The Baguette Cut

Only once its facets are cut does a baguette-cut diamond unlock its full potential. In other words, the focus is not simply on the stone itself – the fascination stems equally from the cut.

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Watches

Curated Originals

Step into the world of horological audacity with the IWC Pilot’s Watch Chronograph ref. 3705 – the legendary “Black Flieger” that redefined pilot’s watches.

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Watches

Hour Favourites

Jake Scatchard, Assistant Category Manager at Bucherer London, combines market insight and a passion for fine watchmaking to source exceptional timepieces and serve discerning clients.

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Watches

Rolex Cosmograph "Beach" Daytona

A captivating rendition of the classic Daytona, distinguished by its vibrant dials and matching straps, and celebrated as a coveted collector’s piece from the early 2000s.

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Watches

Stories

4 Minutes

The Evolution: Rolex GMT-Master

From its origins as the ultimate pilot’s companion to its status as a modern icon, the Rolex GMT-Master tells a story of precision and adventure. Discover its evolution and defining creations in our latest feature.

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Jewelry

3 Minutes

The History Behind the Tennis Bracelet

Discover how an unexpected moment on the tennis court gave rise to one of the most iconic jewelry designs.

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Watches

Stories

3 Minutes

The Evolution: Santos de Cartier

From the skies of early aviation to the wrists of style icons, the Santos de Cartier has defined timeless elegance for over a century. Discover its remarkable journey and signature designs in our latest article.

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Jewelry

5 Minutes

A Journey Through Our Heritage

Since 1888, when Carl Friedrich Bucherer and his wife Louise opened their first boutique in Lucerne, Bucherer Fine Jewellery has grown into one of the world’s most renowned jewellers – where craftsmanship and creativity unite to turn personal expression into timeless artistry.

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Jewelry

3 Minutes

Bucherer Fine Jewellery Atelier in Lucerne

Bucherer Fine Jewellery pays homage to its rich heritage and expertise with newly renovated ateliers at its headquarters in the beautiful city of Lucerne.

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Jewelry

3 Minutes

In the Archive

In the Archive explores our rich heritage, uncovering the artistry, innovation, and changing trends that have shaped our collections over the decades.

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Watches

3 Minutes

Rolex Submariner Comex

Welcome to Curated Originals, a series by Bucherer that showcases extraordinary and significant timepieces and contextualises why they are revered, celebrated pieces in horology today.

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Jewelry

4 Minutes

Jewelry Trends 2026

From exclusive fantasy cut diamonds to bicolor necklace layering, discover the latest jewelry trends for 2026, which reflect your style and perfectly match the classics in your jewelry collection.

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Stories

Watches

4 Minutes

Innovative Design Meets Tradition

Since its introduction in the 1930s, the Jaeger-LeCoultre Reverso has represented exceptional craftsmanship and forward-thinking design. This article explores the history of the Reverso, its most significant models, and its enduring influence on watchmaking.

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Watches

Hour Favourites

Meet Philip Longo, Senior Client Advisor at Bucherer Zurich, as he walks us through his four current favourites.

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Jewelry

2 Minutes

The History of Toi & Moi Rings

Two stones, one timeless story. Discover the enduring romance behind the Toi & Moi ring — a jewel that speaks the language of love.

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Watches

Stories

4 Minutes

The Evolution: Rolex Datejust

Discover how the iconic Rolex Datejust has evolved over the decades. Explore standout models and key innovations in our latest article.

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Watches

Stories

2 Minutes

Masters at Work

Immerse yourself in the captivating realm of watchmaking and discover the world's most preeminent haute horlogerie maisons. Together, we will learn first-hand from the visionary artisans and creative minds.

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What's New

Watches

2 Minutes

A Trilogy of Craftsmanship

Bucherer Exclusives proudly unveils a trilogy of extraordinary timepieces created by three renowned houses: Girard-Perregaux, Chopard, and Ulysse Nardin.

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Watches

Blancpain Tribute to Fifty Fathoms No Rad

Curated Originals returns with a new chapter, continuing Bucherer’s exploration of remarkable timepieces that have shaped the world of horology.

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Stories

Watches

3 Minutes

Masters at Work | Ulysse Nardin

In this instalment of Masters at Work, we look at the story of Ulysse Nardin, and especially their Freak – a watch that revolutionised and set new standards for haute horlogerie.

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Watches

Masters at Work | H. Moser & Cie.

We explore H. Moser & Cie., an independent watchmaker whose bold designs and vision continue to challenge haute horlogerie.

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What's New

2 Minutes

Hannes Schmid & Bucherer

The book "Time of Icons - Icons of Time" presents a pairing of iconic timepieces with the era-defining rockstar photography of Hannes Schmid.

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