Basel is a place where innovative spirit is distilled. Every spring, skill and savoir faire come together here when the world’s great watchmakers present their ticking novelties to the public. For 100 years, Baselworld has set the sparkling scene for the industry’s peak achievements and innovations. The vast exhibition halls at the international watch and jewelry trade fair show exude passion for the traditional art of fine watchmaking and cast the sweet spell of luxury. Despite the fact that smartwatches are increasingly present in this glittering world, it is still the mechanical chronographs with their precision and perfection that captivate the watch aficionado’s heart.
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