Jaeger-LeCoultre

Neither quite the same or quite another… The iconic Reverso Classic collection is enriched with two new models equipped with an automatic movement, the Jaeger-LeCoultre Caliber 968A, for true everyday ease of use. In its stainless steel version, the Reverso Classic Medium Duetto brilliantly revives the codes of the Art Deco style that defines it – a rectangular case, reversibility, iconic gadroons – while displaying two rows of diamonds on its front and reverse. Resolutely feminine, this new interpretation offers the Duetto concept the opportunity to deliver its double set of hands in two different and complementary settings. A model that is perfectly suited to women who like to experience time intensely, both day and night.

Originally founded in 1833, Jaeger-LeCoultre has earned a unique renown in the Swiss watchmaking industry due to its distinctive aptitude and constantly evolving sense of innovation. Its watches demonstrate an elite sense of precision and reliability, as every step of creation is completed within its own Grande Maison. Each timepiece crafted by a Jaeger-LeCoultre watchmaker is imparted with a level of technical perfection that is rivaled only by its impeccable design standards.

One of the most distinctive timepieces from Jaeger-LeCoultre, the Reverso is the result of a legendary origin story involving British Army Officers’ need for a watch that can withstand a challenge. The name of this timepiece comes from its innovative reversing case, which the Grande Maison created in the 1930s to offer the British Army Officers a watch that was at the same time elegant and durable. When turned, the case either reveals an alternative watch face or a beautiful, protective cover. The Reverso has since evolved into an icon of both style and watchmaking ingenuity.