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Created by Frederic Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow.
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It was in 2004 that the Quatre line made its entrance at the Maison, establishing its graphic signature and contemporary character in the world of Boucheron. Over the years, it has become a timeless, unisex icon, constantly reinventing its sculptural look and urban elegance. This is because the Quatre collection, in all its infinite variations, interprets the free spirit of the Maison with a touch of radicalism. The collection embodies at once the Parisian inspiration of the Place Vendôme jeweler and the excellence of the artisan gold sculptor. Classique, Black, White, Radiant ... it boldly mixes textures, colors and materials.

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The brand new Jack de Boucheron collection is infinitely free, wildly playful and a touch rebellious. It also marks the start of a new chapter in the Maison's history. The collection can be worn in so many different ways that 2019 will see the concept of wearing jewelry turned on its head! Every woman

can choose the look she wants. The principle? A gold wire sealed by a jeweler's clasp. To play with the Boucheron codes, between couture know-how, a rebellious spirit and the spirit of the times. Jack de Boucheron's ultra-contemporary flexibility is inspired by audio cables, while its clasp hides a connection inspired by a jack. This jewelry gives the wearer the ultimate scope of choice, like a blank page on which to write for the woman who selects it. She is free to mix the pieces according to her mood and her outfit. She is free to play with her style. She is free to define her own codes and embrace her uniqueness. Neither necklace nor bracelet, but sometimes both at once, Jack can be combined, connected, made bigger, piled up, transformed. It is playful and emancipated. With Jack anything is possible, starting with freedom.

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Freedom. That is the founding spirit behind the Serpent Bohème collection. Born at the Maison’s workshop in 1968, the collection has glided through the decades and claimed its place as a Boucheron classic. It embodies the free spirit and know-how of the Maison Boucheron’s craftsmen.

“The original style of this house is characterised by a real freedom, whether in the creative themes, the aesthetics or the way the jewellery is worn. This is also my approach to creative design, namely freedom.”
Claire Choisne, Director of Creations at Maison Boucheron