The art of design

Technology meets craftsmanship
Innovation through passion. Bucherer meets up with IWC Schaffhausen’s Creative Director, Christian Knoop. Developing legendary designs is a core focus at IWC, whether it’s for the Portofino, the Portugieser or their famous Pilot’s Watches. Discover IWC’s exceptional watch collections at Bucherer. A discussion about the brand values of watch collections, tradition and new technology.

Flying through time

The all-new IWC Pilot’s Watches

Precise timepieces featuring outstanding technology

The IWC Pilot’s Watches are renowned the world over; traditional pilot’s watches are modelled on the cockpit-like look of their design. From the large and striking conical crown to the cockpit-instrument look, these watches hark back to the pioneering days of aviation, when pilots had to brave the elements in unheated planes. The black dials of cockpit instruments with their contrasting, luminescent displays define the cockpit design of classic pilot’s watches to this day. 

The matt-black dial is reduced to the bare essentials and characterised by striking luminescent hands and large luminescent indices. Another hallmark is the triangular index at 12 o’clock. The design is based on previous IWC watch icons and their distinctive features.

Timelessly elegant design

IWC presents the new Portofino 34 collection

Minimalistic pocket-watch design

buFor over three decades, the classically elegant Portofino collection has captured the laid-back lifestyle of the Mediterranean and the very essence of understatement and good taste. With its reduced diameter of 34 millimetres, the feminine and elegant Portofino Automatic 34 fits slender wrists perfectly. The latest addition to this watch collection boasts a puristic design: the uncluttered dial with Roman numerals is complemented by slim leaf-shaped hands. A stylish burgundy leather strap completes the elegant look to perfection.

Behind the scenes

Bucherer conducts an exclusive interview with IWC’s Creative Director, Christian Knoop