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The Wellendorff Manufacture
In the year 1893, Ernst Alexander Wellendorff set up his own jewellery manufactory in the golden city of Pforzheim. Much has changed since then, but what has remained is our philosophy of Genuine Values. These values have driven the family business for four generations – inspiring people to capture special moments of happiness, love and success with the finest jewellery that’s designed to last a lifetime.

The anniversary collection GENUINE LOVE.

The new classic

Wellendorff invests the highest quality goldsmithing, precision to the hundredth of a millimetre and extreme attention to detail into the development of their innovations, and into the production of unique jewellery creations made of 18-karat gold – always fuelled by the desire to create From Love. The Best.

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The world’s “softest necklace”

Love has always been the driving force behind everything created by Wellendorff – the same applies to the world-renowned gold rope, inspired by a deeply personal love story and a gift to Eva Wellendorff from her husband. Like a fairy tale, 18-karat gold is spun into an extremely fine golden thread and then twisted by hand into flexible ropes. The gold rope combines two apparent opposites: Hard gold as soft as silk that glides smoothly over the skin: the world’s “softest necklace”.

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The world's “most vibrant ring”

The smooth, gentle spinning of 18-karat Wellendorff rings is almost legendary. Every Wellendorff spinning ring consists of at least four individual rings that can be rotated gently but together form a solid whole. Precision to the nearest hundredth of a millimeter ensures that the ring will continue to spin smoothly for many years to come. Brand connoisseurs say that anyone who has ever felt the world’s “most vibrant ring” on their finger will never want to wear another.

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The “world’s finest bracelet”

How lovely would it be if you could put on a Wellendorff bracelet without having to open and close it? A bracelet that embraces ... that sits flexibly and almost magically around your wrist? But for that you would need “flexible gold”. Everyone said flexible gold was just not possible. Nothing less than a technical miracle could push the physical limits of 18-karat gold’s elastic deformability. Now, for the very first time, Wellendorff has accomplished something never before achieved. The redesigned inner gold core makes all the difference. Flexible gold, twice as supple as standard gold. The new Wellendorff EMBRACE ME bracelet.

“Take only the best of everything: gold and diamonds, the best goldsmiths, the best tools, and you will create the best jewellery for the most distinguished jewellery aficionados in the world.”
Ernst Alexander Wellendorff, Founder

Made in Germany

Where others give up, Wellendorff rises to the challenge. The jewelry manufactory is characterized by its unparalleled pursuit of quality and excellence – the very qualities inherent in the moniker “made in Germany”. Wellendorff jewelry is more than the design; the feel and the technology behind it are just as important. Across the world, the family business is held up as a leader in gold technology. Wellendorff does not take its success for granted; instead, it continually sets new standards with its innovative developments and patents, its own gold alloy, its own production methods and quality standards. Jewelry that will bring joy for a lifetime, made in Pforzheim. From Love. The Best.