Watch Trends 2025
Colour, Craft, and Continuity: How Watchmaking in 2025 Reimagines Tradition With Modern Hues and Heritage
Watchmaking sees a constant evolution of tastes and trends, with a focus in 2025 surrounding fresh takes on revered colours, individual expressive watches that confidently deviate from convention, and the revered appreciation of heritage. Independent watchmakers remain a desirable talking point in 2025 thanks to their ability to challenge, but there's more to uncover this year. Discover the leading watches of 2025 that are shaping the current trends.
The Reinvented Classic Blue
A colour that has always been undulated in popularity within watchmaking but never completely disappeared from the conversation, blue has remained the go-to outside of the classic silver and black. In fact, for many, it has graduated into a staple colour with recent studies suggesting that shades of blue are people's favourite colour by a considerable margin. While more conventional blues such as royal and navy have remained steadfast in their popularity, emerging shades that lean more aqua, sky, and steel haven't just seen an increase in use but have been adopted by many legacy maisons. Blue has recently developed from a classic into a rejuvenated star, whether with dials, special case materials such as ceramic, bezels, indices, or straps.
Such is the prevalence of blue that manufacturers now brand proprietary shades for their latest releases more than other colours for brand consistency and alignment.
Timelessly Trendy Silver
Silver is one key cornerstone colour that makes up the watch industry, and while its popularity has never truly vanished, in 2025, there's no denying its en vogue. Silver's positioning as a classic is easy to understand: clean, bright, always versatile, and boasting fantastic legibility. Furthermore, combining this with the appreciation for heritage at an all-time high makes it apparent why silver is ubiquitous. But it's not just the past making silver pop, the metallic properties make it a favourite of striking, industrial instances of watch design from dress to sports watches. While conventional silver dials are bright and often sunburst, today, variations in tones and finishes, including vertical, horizontal, and radial brushing alongside materials such as polished grade five titanium possess unique silver hues.
The Pastel Takeover
Past trends have been centred around the use of striking colours that lean on vibrancy and boldness to make a statement. In 2025, those colours have shifted to more muted, softer, pastel hues. More lilac than purple, mint than green, terracotta than orange, and lemon than yellow, the gentle tones of pastel are a strong, long-overlooked choice in watchmaking, with uses today being seen throughout materials as well as dial colours and watch straps. These subtle pastel shades combined with novel applications such as stone dials introduce not just an elevated, easy-wearing use of individuality through colour but also deliver a universal and unisex appeal, a statement which meets the conversations surrounding watchmaking today.
Vintage Remains Modern
The present and future do not exist without the past, and watchmaking has a long-established respect for designs, movements, styles, and crafts that came before; in 2025, that appreciation may be at an all-time high. Previous trends saw manufacturers directly re-issuing models from their heritage, and while this approach remains, today those houses have mastered the art of creative inspiration. Some select specific elements from the past and update them for today, while many brands release new creations that evoke the same spirit of bygone eras, leaning more towards an exercise in rewriting history over simply retelling it. This current iteration of the heritage trend is more about manufacturers favouring communication around what makes them unique and articulating it in an impactful, authentic manner over repeating themselves for newer generations.
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