The ambitious Innovator

Men's watches for best performance at all times
Only the most persistent can achieve true success that serves as a goal to aspire to for generations to come. Where will your ambition take you? Discover the Bucherer range of exclusive men’s watches and find the perfect companion for achieving your personal goals.

It's always the right time

For an outstanding pilot's watch

The IWC Schaffhausen Spitfire

Once worn by British fighter pilots, the IWC Schaffhausen Spitfire pilot’s watch embodies audacity and determination. It comes with a leather strap, a 41-millimetre steel case and an automatic movement, making it the perfect accessory for any challenge.
IWC Schaffhausen was founded by Florentine Ariosto Jones in 1868. Jones was a pioneering watchmaker with a keen sense of innovation and a love for modern technology.

Keep your goals in sight

With the unique pilot's watch from Bucherer


We forge new paths and keep our eyes firmly on the goal. In everything we do, we aim for the best and pour our heart and soul into our work. That, to us, is perfection and our driving force.
It is also the reason why we love high-quality chronographs and pilot’s watches: they are masterpieces of watchmaking craftsmanship, boasting outstanding style, functions and precision. They live up to our idea of perfection.

The ambitious innovator

Be inspired by Bucherer