Carl F. Bucherer
Heritage Chronometer Celebration
Carl F. Bucherer is offering customers the chance to create one-of-a-kind masterpieces thanks to a new business unit that fundamentally redefines the company’s high-end watch offer. Called the CFB Mastery Lab, the new business unit has its own workshop, designers, and watchmakers, and promises to accommodate customer requests to an extent never before seen at the Swiss watchmaker, with customers invited to begin the individualization process via a newly developed app. The announcement is one of a number of strategic changes underway at the company.
The strategic vision for the CFB Mastery Lab underpins the company’s position as a true Swiss watchmaking pioneer. Rather than offering only pre-conceived, pre-costed aesthetic options, the lab promises to accommodate the most extraordinary creative wishes in terms of design, materials, and functionality. It will even undertake research and development, in concert with the customer, to incorporate their most unusual wishes, even if it takes several months or more.
“Our individualization strategy is revolutionary for the company and our high-end timepieces, and was inspired by consumer demand: they spoke, we listened, and this is for them.”Uwe Liebminger, CFB’s CMO
THE HERITAGE CHRONOMETER CELEBRATIONREVIVAL OF A RETRO-FUTURISTIC WATCH
Heritage Chronometer Celebration Ref.: 00.10804.03.13.21, 00.10804.03.93.21
The new Manero Peripheral in 40 mmAn update inspired by nature
The Manero Tourbillon Double Peripheral ParadiseA celebration of modern life
Manero Tourbillon Double Peripheral Paradise Ref.:00.10928.03.39.11
PARADISE ON EARTH
Manero Flyback 40mmA Colorful Lineup
Black and White
Hometown EditionROOTED IN THE HEART OF SWITZERLAND, BUT AT HOME EVERYWHERE IN THE WORLD
A UNIQUE TRIBUTE TO SOME AMAZING CITIES
CARL F. BUCHERER HERITAGEFounded in 1888 Carl F. Bucherer believed that wrist watches would very soon replace the traditional pocket watches and so proved it's visionary and independent spirit.
Lucerne, Chapel Bridge.
The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways. In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. His two sons were destined from the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the perfect form of watches, which are truly pieces of jewelry.