Bucherer
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A close-up of a Blancpain Air Command Flyback chronograph watch with a blue dial, set against the backdrop of an aviation chart.

Watches

Blancpain

Founded in 1735 by Jehan-Jacques Blancpain in the Swiss Jura, Blancpain is the world’s oldest watch brand. Over the centuries, the Maison has demonstrated its pioneering spirit through countless complications, continually pushing the limits of horology. Blancpain stands for tradition, innovation, and continuity. From classic chronographs to robust dive watches, the brand’s long-standing legacy is reflected in its remarkably diverse collection.

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History of Blancpain

In the early 18th century, Jehan-Jacques Blancpain recognized the potential of watchmaking and founded his workshop in Villeret in 1735. By registering his brand, he laid the foundation for what would become the world’s oldest watch company.

Values and tradition

Blancpain represents a unique blend of heritage and innovation. The brand has exclusively produced mechanical watches since its origin. 

Through bespoke creations, unwavering quality, and visionary innovation, Blancpain continues to inspire confidence across generations. Its balance of legacy and forward thinking makes it a pillar of Swiss watchmaking excellence.