Bucherer

Our Highlights

Stay up to date with the latest developments in the worlds of watches and jewellery. Keep yourself informed on watch and jewellery trends, reports on the latest developments from renowned watch brands or dive into all the insights which make our watches and jewellery so special.

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Reopening Bucherer Boutique St. Moritz

Bucherer 1888 announces the reopening of its boutique in St. Moritz. Visitors can now expect a carefully curated collection of luxury watches and jewellery.

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H. Moser & Cie | Bucherer Exclusives

Bucherer and H. Moser & Cie. present three exclusive timepieces that reflect their dedication to Swiss horological craftsmanship.

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The Sotheby's Salon at Bucherer

Sotheby's opens its first, purpose-built ultra-luxury retail destination worldwide, within the Zurich flagship store of Bucherer at Bahnhofstrasse 50.

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Bucherer at Mytheresa

Bucherer is delighted to announce that its jewellery brand Bucherer Fine Jewellery will be exclusively launched with renowned luxury online retailer Mytheresa.

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Take Care of Your Watch on a Regular Basis

So that you can enjoy wearing your watch for as long as possible, we have put together a few tips on how to look after it.

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The Four C of Diamonds

The value of a diamond is determined by four quality criteria, also known as the four Cs – cut, clarity, colour and carat.

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What Makes Gemstones So Special

Colour gemstones have exerted a magical attraction over us since time immemorial.

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How to (Safely) Buy a Pre-Owned Watch

If you're looking to start exploring the segment of luxurious and classic watches, we give you five reasons why you should choose to do it with us.

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Natural Beauties from the Tropics

From the bright white of South Sea pearls to the dark green of Tahitian pearls, these undersea treasures dazzle with their beauty and natural variety.

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Breitling | Bucherer Exclusives

The Premier B21 Chronograph Tourbillon 42, Breitling's inaugural tourbillon, demonstrates the brand's commitment to high-level complications and design.

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Masters at Work

Immerse yourself in the captivating realm of watchmaking and discover the world's most preeminent haute horlogerie maisons. Together, we will learn first-hand from the visionary artisans and creative minds.

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Fancy Yellow Diamonds

Jewels so exceptional that most of them are the only ones of their kind in the whole world – these are the fancy yellow diamonds that now adorn the jewellery pieces of Bucherer Fine Jewellery.

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Hannes Schmid & Bucherer

The book "Time of Icons - Icons of Time" presents a pairing of iconic timepieces with the era-defining rockstar photography of Hannes Schmid.

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The Baguette Cut

Only once its facets are cut does a baguette-cut diamond unlock its full potential. In other words, the focus is not simply on the stone itself – the fascination stems equally from the cut.

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Bucherers First High Jewellery Salon in Zurich

The new High Jewellery Salon opens its doors in the middle of Zurich’s bustling Bahnhofstrasse and whisks customers away into the world of sparkling gemstones and incomparable jewellery.

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Watch Trends 2024 & 2025

Vibrant colours and outstanding materialisation shape the watch trends for 2024. From the introduction of pink to the timeless shades of green and brown dials, each hue tells its story of elegance.

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Find a Bucherer Store near you

Discover our curated selection of watches & jewellery and benefit from exclusive boutique services.

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