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Ever since its creation in 1918, Mido has never ceased to look towards the future with confidence, sustained by the visionary strength of its founder, Georges Schaeren. Today, Mido is based in the town of Le Locle in the heart of the Swiss Jura mountains. For a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.

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The name Mido comes from the Spanish «Yo mido», meaning «I measure».



Multifort Chronometer, Ref.: M038.431.37.051.00.

A casual-chic and urban design at the cutting edge of technology

The Multifort Chronometer is the first model in this collection to be fitted with the Caliber 80 Si: usually reserved for luxury watchmaking, this COSC-certified chronometer movement features a silicon balance-spring and provides outstanding accuracy with shock-resistance as well as exceptional autonomy of up to 80 hours. A casual-chic and urban timepiece, the Multifort Chronometer is a must-have item for those who seek to combine style with cutting-edge technology on their wrist.


Commander Big Date

Beyond its aesthetic assets, the Commander Big Date celebrates a large date while housing an exclusive automatic movement. In addition to its original date display, the Caliber 80 with large date  aperture offers formidable autonomy: up to 80 hours of power reserve. Finely decorated with an oscillating weight adorned with Geneva stripes and the Mido logo, it can be admired through the transparent case back. The Commander Big Date is water-resistant up to a pressure of 5 bars (50 m / 165 ft).

Mido Baroncelli wristwatch, model M027. and M027.407.36.013.00.


To celebrate the 40th anniversary of the Baroncelli collection, Mido decided to create an exceptional timepiece. With its extraordinarily pure lines, the Baroncelli Heritage embodies the excellence of the brand’s watchmaking expertise and its commitment to classic watchmaking traditions. Its elegant curves are highlighted by an extremely thin case. This technical feat makes the Baroncelli Heritage model one of the thinnest timepieces on the market. The case in polished 316L stainless steel encloses a sumptuous grained black dial featuring the Baroncelli Heritage logo at 6 o’clock and a date aperture at 3 o’clock. The extreme refinement of the model is also reflected in its subtle details, such as the three rhodium-plated hands. The hours and minutes hands are double-sided, with one side sandblasted and the other diamond-cut. They can be admired through a sapphire crystal treated with an anti-reflective coating on both sides, which protects the dial. The exceptionally thin case and extremely understated design ensure that the Baroncelli Heritage is a truly unique timepiece.

Ocean Star wristwatch model M026.430.36.041.00.

Ocean Star

Built to withstand any storm, the Europe point lighthouse watches over the Gibraltar strait. Its powerful beam of light is an essential point of reference for sailors approaching the shores of the Iberian Peninsula. Created in 1944, the Ocean Star Collection evokes the safety, reliability and slender silhouette of this robust monument, the symbol of a structure guiding mankind in its conquest of the seas.


About Mido

Mido's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural glories. Cutting edge technical innovations, mechanical movements known for their excellence and high quality materials are the three pillars on which the brand's unique expertise rests. For nearly a century, Mido has been a global benchmark in Swiss made mechanical watches.