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An acknowledged expert in Fine Watchmaking and High Jewellery, Chopard stands for Contemporary and Ethical creations. Proud of its values and traditions, our Maison is renowned for providing a Familiy Spirit Experience.

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Chronograph CHOPARD Classic Racing Mille Miglia, 42mm, steel, leather strap, with pin buckle, rhodium-plated/grey dial with arabic, automatic sapphire-crystal, Ref.: 168589-3006.

Mille Miglia

The story of a passion, the Mille Miglia is a chronograph with a tyre-tread wrist strap made of natural rubber with the pattern of a Dunlop racing tyre. Since 1988, Chopard has been the official partner of the legendary «Mille Miglia» old-timer car rally. Discover the Classic Racing Collection here.

Mille Miglia 2018 Race Edition

Celebrating 30 years of automobile passion and style

Chronograph CHOPARD Classic Racing Mille Miglia, 42mm, steel, leather strap, with pin buckle, rhodium-plated/grey dial with arabic, automatic sapphire-crystal, Ref.: 168589-3006.

Thirty years of a tireless passion for the «corsa la più bella del mondo». Who else could lay claim to such constancy? To celebrate this important landmark, Chopard has created a special limited, numbered and COSC-certified Mille Miglia 2018 Race Edition. A 42 mm timepiece forged from a blend of passion, style and precision is taking to the road this year. Be ready at the starting line however, as only 1,000 of them will emerge from the Chopard watchmaking workshops in steel, and just 100 in a version combining 18-carat rose gold and steel.

A story of passion and Italian elegance
It all began in 1988 when Chopard became partner and official timekeeper of the famous Mille Miglia classic car rally. This lasting union was born from the personal passion of Karl-Friedrich Scheufele, Chopard co-president and a keen collector’s car driver. He played a trailblazing role in the watch industry by choosing to associate the world of classic racing with prestigious watchmaking. This now inseparable bond of love between fine mechanics and sporting performance proved the starting point for the much sought-after Mille Miglia watch collection. The latter is distinguished by its virile, sporty models featuring high-precision mechanics with a chic exterior embodying the spirit of the legendary Italian competition dubbed the «world’s most beautiful race» by Enzo Ferrari. Each spring, the prestigious endurance rally sees more than 400 teams compete on a splendid thousand-mile (1,600 km) route running from Brescia to Rome and back. For 30 years, at the very heart of the race, Chopard has presented a limited series inspired by these legendary speed machines. This year, gentlemen drivers and aficionados will discover the Mille Miglia 2018 Race Edition which celebrates this anniversary in suitably Italian style. Discover the Mille Miglia 2018 Race Edition here.

Happy Sport

Chopard celebrates the 25th anniversary of its iconic model with a new interpretation uniting its finest skills

Wristwatch CHOPARD Happy Sport 30mm, 18K red gold, alligator strap, with pin buckle, white mother of pearl dial with röm./Index, automatic Cal. 09.01-C, sapphire-crystal, 3 atm, 43 diamonds, total: 1.26 ct. Ref.: 274893-5010.

Twenty-five years ago, its launch marked the birth of an icon and more; a certain vision of independence, modernity and freedom of movement. Happy Sport now enriches its repertoire of stylistic versatility with the strength of a self-winding movement specially developed by Chopard manufacture. It also adds a precious and delicate touch with a pastel-coloured textured mother-of-pearl dial. Pure technical strength, shimmering under a mantle of light. 

Happy Sport, a revolution 
In 1993, Chopard Co-President Caroline Scheufele effectively captured the spirit of the times in designing a sports watch based on an original and astounding association between steel and diamonds. Embodying unprecedented audacity, the Happy Sport was born. In harmony with the spirit of the Happy Diamonds that grace its dial, whirling like skaters performing free variations between two sapphire crystals, the Happy Sport soon became a powerful emblem of the Geneva-based Maison and of feminine watchmaking. Ever since, it illustrates an inimitable sense of chic embedded in its DNA. This incredibly alluring style icon plays the mix & match game and revels in combining various genres and repertoires, steel and diamonds, the eternal and the ephemeral.   

Wristwatch CHOPARD IMPERIALE 29mm, 18K red gold, Alligator strap, silver dial with röm./Index, automatic sapphire-crystal, 5 atm, 62 diamonds, total: 0.82 ct. Ref.:384319-5003.


The sculptural play of curves and straight lines on this self-winding IMPERIALE watch is expressed in a sophisticated blend of materials. The 18-carat rose gold of the case and bracelet, the delicate mother-of-pearl on the silver-toned dial and the diamonds set on the bezel make this a truly majestic watch. As a final touch, the lugs and crown are adorned with amethysts – a nod to the imperial purple worn by Byzantine emperors. Discover the IMPERIALE Collection here.

Bucherer BLUE

The Bucherer BLUE collection enjoys a prestigious representation among watch enthusiasts. Watch and jewellery manufacturer Chopard shares this opinion. For this reason, and also because of our excellent business relationship which dates back over 20 years, our two companies are delighted to jointly design a second Bucherer BLUE model. This will be part of the Happy Sport watch collection, which already enjoys cult status and seeks to reinvent itself time and again. Like the original Bucherer BLUE model, the new watch features two moving sapphires, blue indices and a blue alligator leather strap, alongside the characteristic Chopard Happy Diamonds. This edition will be available in a two -tone version – no more trade - offs for the ladies!