Baume & Mercier

The Baume & Mercier watchmaking Maison has always had powerful emotional and celebratory connotations, while expressing watchmaking excellence in all its creations. Since 1830, it has embodied a family history in which a passion for detail and a quest for excellence convey a firm commitment: to perpetuate its heritage while being an essential partner of precious moments in life. A watch is much more than the object it represents, but is rather the witness of our emotions. It becomes unique and irreplaceable.

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Baume et Mercier
The Clifton collection is both contemporary and iconic. Powered by Swiss-made mechanical movements renowned for their quality, this collection showcases Baume & Mercier's heritage of watchmaking expertise. It features a diverse range of models equipped with manual-winding or self-winding movements and different watch complications. Combining tradition with innovation, five new models of the collection are equipped with Baume & Mercier's very first self-winding mechanical calibre, the Baumatic™ BM12-1975A. Masculine and distinguished, Clifton timepieces appeal to demanding men looking to acquire a classic yet performant and contemporary timepiece.

Baumatic Calibre

Performance comes from inside

Engaged  in  a   constant   quest   for   quality,   Baume & Mercier introduces its first in-house mechanical self-winding calibre, the Baumatic™ BM12-1975A,  pushing  back  the   existing   limits   of efficiency and reliability. The advent of the Baumatic™ movement represents the first combined introduction of a silicon balance-spring and a high-performance escapement. Antimagnetic, three times lighter than the ordinary alloys used for hairspring, resistant to corrosion and less sensitive to small impacts and repeated vibrations, silicon enables spectacular progress in terms of horological innovation.

Despite its intrinsic qualities, a watch  is  impacted by a number of inherent and external factors that can inconvenience its user. With the Baumatic™ BM12-1975A calibre, Baume & Mercier is enhancing the user experience in four key sensitive areas.

Chronograph BAUME & MERCIER Clifton Club 44mm, steel, leather strap, automatic Cal. Valjoux 7750, sapphire-crystal, Ref.:MOA10404.

Clifton Club

Baume & Mercier makes watches for every key moment of life, watches that mark memories. The Clifton Collection, one of Baume & Mercier's watchmaking lines, is expanding this year with a new series of timepieces, the Clifton Club, which fulfils the needs of urban, active, elegant men – accomplished aesthetes, today’s “gentlesportsmen”. The watch is as attractive and multitalented as those men who, whether in the sports hall or an important meeting, grasp everything life has to offer without counting their time. Designed for adventure, resolutely contemporary, refined and athletic, the Clifton Club elegantly revives sporting values while upholding traditional watchmaking principles. It is a contemporary, accurate, high-performance, sturdy timepiece, made to exacting standards.

The watches of the Hampton Collection have a rectangular shape while giving due attention to comfort on the wrist, for a piece that is as pleasant to look at as it is to wear.

Wristwatch BAUME & MERCIER Classima 36.5mm, steel, Alligator strap, with pin buckle, mother of pearl dial with roman / diamonds, quartz Cal. Ronda 788, sapphire-crystal, 5 atm, with with moon-phase indicator, 8 diamonds, total: 0.03 ct. Ref.:MOA10226.


Entirely redesigned, the iconic collection proudly displays its new 40 mm size. Driven by a mechanical self-winding movement visible through the sapphire crystal case back, this polished steel watch shows the time with hands that are in blued steel like the original model. Equipped with a central seconds hand, it displays the date at 3 o’clock on an opaline silver-colored dial graced with Roman numerals and a redesigned version of the iconic line guilloché decor. Proudly proclaiming the finest ambitions, this model epitomizing affordable luxury is complemented by a dark brown alligator strap with square scales, secured to the wrist by a triple folding buckle with security push pieces. This discreet and elegant model smiles at the future of the man wearing it. 

Baume & Mercier Heritage

The Baume Mercier family opened one of the first watch shops in the village of Les Bois in the Swiss Jura region in 1830. Thanks to the energy and industry of brothers Louis-Victor and Joseph-Célestin Baume ‘Frères Baume’ soon became a major watchmaking company. After setting up a branch in London the reputation of Baume & Mercier spread throughout the British Empire gaining worldwide recognition.

In 1918 William Baume, the third generation of the Baume watchmaking family, joined forces with Paul Mercier. Under their guidance the company survived the watch crisis and Wall Street crash in the 1920s. Baume & Mercier launched their latest watch collection, the Clifton in 2013.

Baume & Mercier Clifton Club Shelby® Cobra Bucherer BLUE