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Reopening

Bucherer shines with new splendour in Zurich
Discover the new jewel at the heart of Zurich. Following an intense conversion phase, the Bucherer flagship store in Zurich has reopened. Bucherer celebrated another milestone in a history spanning more than 130 years with the reopening of its Zurich store. The redesigned store not only boasts stunning architecture – the quality of the carefully curated selection of products and the exceptional service also make it stand out.

Iconic architecture in a stunning location

Marble and bronze elements create the foundation for the look of the new building, where modern architecture meets spectacular design. The facade of the new Bucherer store, designed by the renowned architects of office haratori and Office Winhov, is made of Cristallina marble, which is the only type of marble quarried in Switzerland. It creates a beautiful contrast between light and dark depending on how the light falls on it. Elegant textiles and exquisite natural materials create a warm, luxurious, timeless atmosphere in the store’s interior.

Elegant jewellery and watch worlds

The newly redesigned store leaves nothing to be desired, with 800 square metres of floor space featuring generous lounges, a unique Rolex boutique and an exquisite selection of haute horlogerie, and sports and premium watch brands. Jewellery-lovers will delight at the fascinating collections from Bucherer Fine Jewellery in the jewellery area. The new store also offers after-sales service and is home to a small café and a roof terrace with panoramic views for customer events.

Bucherer celebrated the opening of its redesigned flagship store with around 200 guests and VIPs as part of a wonderfully glamorous evening.