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The world’s first Bucherer Fine Jewellery boutique in London

Bucherer Fine Jewellery announces the opening of the world’s first Bucherer Fine Jewellery boutique in the luxury department store Selfridges in London. Stylish men and women have been able to visit the boutique there and be inspired by the jewellery brand’s exclusive collections since 28 June 2018.

Bucherer Fine Jewellery receives its first, exclusive boutique in one of the most luxurious department stores on one of the busiest shopping streets in the world: Selfridges Department Store on Oxford Street in London. For the last 10 years, the “Wonder Room” has presented pieces from the world’s most famous watch and jewellery brands as well as selected newcomers in a unique atmosphere right on Oxford Street, where British restraint meets fashionable extravagance. Since 28 June 2018, customers have also been enchanted by the selection in the 50 square metres large, sumptuously decorated Bucherer Fine Jewellery boutique.

This is the brand’s next step in expanding its presence to London following the success of the pop-up store. Bucherer Fine Jewellery invites shoppers and jewellery lovers to discover its legendary Swiss jewellery craftsmanship and diamond expertise. The first Bucherer Fine Jewellery boutique offers visitors an unusual and immersive way in which to explore the brand and its collections. In inspiring and serene surroundings, the store invites customers on a voyage of exploration into the world of Bucherer Fine Jewellery. Alongside selected items of jewellery displayed beautifully in the sales area, Bucherer Fine Jewellery will also provide an insight into the art of producing exquisite hand-made pieces as practised in its workshops.

Alongside excellent service with personalised style advice in five languages, the atelier on-location can also promptly fulfil special customer requests.