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Panerai Luminor Due watch with a sleek, contemporary design. Featuring a stainless steel case, minimalist dial, and signature crown guard, this timepiece combines elegance with Panerai's renowned craftsmanship.

Watches

Panerai

Panerai, a brand with deep roots in the world of precision instruments, originally developed watches for professional underwater use. Today, Panerai symbolizes a perfect blend of watchmaking expertise and distinctive design, inspired by the sea and water sports. Each Panerai watch embodies timeless elegance and the brand’s enduring spirit of innovation. These luxury timepieces unite rugged performance with Italian flair and Swiss craftsmanship.

1316-101-2_MP_3

Luminor

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1304-765-1_MP_1

Luminor Due

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1283-152-2_MP_1

Radiomir

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1316-085-9_MP

Submersible

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History of Panerai

In 1860, Giovanni Panerai founded a workshop, boutique, and Florence’s first watchmaking school on the Ponte alle Grazie. Known for creating precision instruments for the Italian Royal Navy, Panerai earned a reputation for excellent legibility and strong luminous properties. 

In the 1920s, Panerai moved into the Archbishop’s Palace opposite the Duomo, where it operated as “Orologeria Svizzera”, becoming synonymous with quality. 

Today, Panerai’s historic Florence boutique remains a hub for collectors. In 1997, the brand was acquired by the Richemont Group and launched globally. Since 2002, Panerai has developed and manufactured its watches in its own facility in Neuchâtel, Switzerland—a renowned horological center home to Rolex, Patek Philippe, and Girard-Perregaux. 

In this exceptional setting, Panerai continues to blend Italian heritage with the precision of Swiss watchmaking, bridging the worlds of maritime legacy and modern luxury.