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TUDOR is a Swiss watchmaking brand that offers mechanical watches with sophisticated style, proven reliability and an unparalleled relationship between quality and price. The origins of TUDOR date back to 1926, when "The Tudor" was first registered as a brand on behalf of Hans Wilsdorf, founder of Rolex. In 1946, he founded the Montres Tudor SA company to produce watches that respect the traditional Rolex philosophy of quality at a more accessible price point. Throughout their history, TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice, the world over. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos and Style and since 2015 it has offered mechanical manufacture movements.

Youtube-Channel: TudorWatch


Collections and Novelties

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With a steel case, 41 mm in diameter, the Black Bay GMT model is waterproof to 200 metres (660 ft) and designed to withstand the elements.

Black Bay GMT

TUDOR is expanding its Black Bay line by presenting a model with a highly functional complication: a multiple time-zone function – also known as a GMT function – that establishes local time without 1/5 losing sight of the time in two other time zones. Recognisable by its rotatable bezel, which derives its deep blue and burgundy colour theme from other models in the Black Bay line, but in a matt version, the Black Bay GMT is also a nod to the early days of this watchmaking function.

Additional time zones are indicated by a red snowflake hand, TUDOR’s aesthetic hallmark, which spins around the dial in 24 hours, as well as a bidirectional rotatable bezel that is also calibrated for 24 hours. The twelve daylight hours are printed on the burgundy section and the night-time hours on the blue.

Tudor Style, automatic, steel & gold, mens watch, M12713-0001, swiss made, gold dial, folding clasp, sapphire crystal glass, waterproof up to 100 metres.


TUDOR is adding a range of new aesthetic features to its Style line of classic watches. A fluted bezel and coloured dials enhance the line with its retro-chic touches inspired by TUDOR watches of the 50s, 60s and 70s.

The Style line provides a contemporary take on the classic and elegant wristwatch, a form of expression which TUDOR has continued to tap into throughout its history, with models with evocative names such as Prince or Tuxedo. Drawing on the aesthetic codes born out of the 50s, 60s and 70s, this retro-chic style watch in steel or steel and gold, illustrates the careful attention to detail paid by TUDOR to all its creations.

Tudor 1926, self-winding mechanical movement, women’s and mens watch, M91351-0002, swiss made, diamond-set dial, a folding clasp, sapphire crystal glass, waterproof up to 100 metres.

Tudor 1926

TUDOR pays tribute to its origins and watchmaking traditions with its 1926 line, a range of mechanical watches that are timeless, classic and elegant. Available in four sizes with a wide choice of dials, the range epitomises TUDOR’s philosophy: one of affordability, refinement, and quality. With its new 1926 line, TUDOR renews its commitment to the traditional values of fine Swiss watchmaking - a world where mechanical excellence goes hand in hand with enduring sophistication. The 1926 line is named after the year when “The Tudor” was registered as a brand on behalf of Rolex Founder Hans Wilsdorf. It captures TUDOR’s philosophy and continues down the very same path that it has trodden ever since its inception, emerging as a high-quality watch technically and aesthetically, with a level of sophistication that transcends any apparent limitations.
For some years now, I have been considering the idea of making a watch that our agents could sell at more modest price than our Rolex watches. And yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.
Hans Wilsdorf, Founder

Brand Ambassadors'

Lady Gaga wears the Black Bay 36. This 36-mm mechanical timepiece with a manufacture calibre 2824 is the interpretation of a famous tool watch. Versatile, timeless and authentic. The Black Bay is Lady Gaga’s choice. Reference M79500-0004.

Lady Gaga

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. Daring individuals have long chosen TUDOR while achieving the extraordinary on land, ice, in the air and underwater. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed. “Born To Dare” tells of the singular approach TUDOR is known for today, having pioneered now major trends within the watchmaking industry, including fabric straps and vintage-inspired models. The TUDOR “Born To Dare” spirit is expressed in a campaign manifesto (below and extended version in annex) and supported globally by ambassadors whose life achievements directly result from a daring approach to life. TUDOR is proud to welcome Lady Gaga to its family.

David Beckham wears the Black Bay Bronze, a vintage-inspired bronze-colored PVD-treated steel case and fabric strap diver’s watch in 43 mm. It comes with a manufacture calibre MT5601. Reference M79250BM-0004.

David Beckham

One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today.

David Beckham is a multi- faceted man with a taste for finer things. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says. A long-time wristwatch lover, he came to know TUDOR through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to TUDOR by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.

Jay Chou wears the new TUDOR 1926, a highly refined while understated mechanical timepiece blending traditional horology aesthetics and contemporary high-performance watchmaking.

Jay Chou

Musician. Actor. Director. Icon. For over a decade, the “King of Asian Pop” has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

Jay Chou plays the piano, the cello, the violin, the guitar and various types of percussion instruments. He started his career as a lyrics and music composer, and then put those talents to even better use when he started his singing career in 2000. He pioneered the blend of European music styles such as R&B and electronica with Asian classical music, inventing the “Chou Style”. After several albums, all sold in millions of copies, he took up acting. In several Asian super-productions and blockbusters and in major Hollywood productions, he proved to be as much in his place on a cinema set as on stage.

The All Blacks: Those who are up for anything.

All blacks

With a history extending back more than a century, the All Blacks are not only the most successful international rugby team of all time but also one of the most successful and legendary teams in world sport, with a winning Test record of more than 77 percent. Despite being a relatively small country of 4.5 million residents, New Zealand has an enormous pool of talent with rugby coursing through the veins of 150,000 players, and many more supporters country-wide. With world-class training practices from the earliest age, a daring vision of the sport and enduring values of humility and team spirit, the All Black team towers above the individual star. As a group, they push the game to new heights and to each new generation of players is passed the guardianship of the legend.

About Tudor

TUDOR is a Swiss made watch brand, offering mechanical watches with sophisticated style, superior quality and unique value for money. The origins of the TUDOR brand date back to 1926, when ‘The TUDOR’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Over the course of history, TUDOR watches became the choice of daring individuals worldwide on land, ice, in the air and underwater. Today, the TUDOR collection includes flagship models such as Black Bay, Pelagos, Glamour and Style and since 2015 it has offered mechanical Manufacture movements.

The manufacture calibres

Find out about TUDORs calibres

TUDOR Manufacture Calibres

In 2015, TUDOR is unveiling two models equipped with a new mechanical self-winding movement developed, produced and assembled in-house. As part of the rise of TUDOR, this introduction represents the first stage in a major industrial strategy aiming to provide greater independence to the brand founded by Hans Wilsdorf in 1926.

By tradition, TUDOR’s watchmaking culture places the quality of its products and the experience of their wearers at centre stage. Historically, the movements used by the brand, sourced exclusively from Swiss suppliers, have always been required to achieve a high level of reliability and precision. The remit for the development of the TUDOR Calibres retains these high standards, requiring an unprecedented level of performance for the brand’s products.

The TUDOR Manufacture Calibres provide impressive autonomy. Its power reserve of approximately 70 hours means that its wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it. Beating to a frequency of 28,800 beats/hour or 4 Hz, the Manufacture Calibres are regulated by a variable inertia oscillator with silicon balance spring, held in place by a traversing bridge fixed at both sides to improve resistance to shocks and vibrations. Its self-winding system is bidirectional and it is certified by the Swiss Official Chronometer Testing Institute (COSC).


How TUDOR fabric straps are made

TUDOR is often perceived as a trendsetter in the watch industry. Thanks to the stylistic choices it makes, the brand has always known how to keep a step ahead of trends that today are considered standard in the watch industry. The fabric strap is a good example of this. Youtube channel: TUDOR.


Tudor chronograph History

For nearly half a century, TUDOR has left its mark on the history of chronographs with products of strong identity, unique style and uncompromising quality. By proving equal to the task, by kindling passion, by constantly improving its products and by offering models clearly belonging to their era but retaining their own distinct identity, TUDOR has earned a place apart in the field of sports chronographs, embodied in the development of four successive families of products.

In 1970, with the launch of its first mechanical manually-wound model, the Oysterdate chronograph, the brand immediately impressed aficionados through its exceptional use of bright colours and its choice of characteristic pentagonal hour markers. The next year, in 1971, a second series of Oysterdate chronographs, today known to collectors by the nickname “Montecarlo”, provided technical improvements and a stylistic evolution. Notably, the introduction of blue dial and bezel variants in this series left a lasting impression.

The year 1976 saw the launch of the third family of TUDOR chronographs, known as “Big Block” in the watch collection milieu, and the introduction of an important innovation. With the Prince Oysterdate models, the brand presented its first chronographs equipped with a self-winding mechanical movement and confirmed what the Oysterdate family had begun. TUDOR offered immediately recognisable chronographs with excellent technical qualities. Finally, the year 1995 marked the inauguration of the second series of Prince Oysterdate self- winding chronographs, introducing numerous aesthetic and technical improvements such as a reworked and refined case and a virtually scratchproof sapphire crystal.

Four families of TUDOR chronographs, including a dozen major references, sparked ever greater enthusiasm from year to year. In response to this growing interest, TUDOR has decided to present a detailed account of its evolution through a discerning selection of important historical timepieces.