TAG Heuer

Fuelled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

Carrera: an icon of a name that has long been associated with TAG Heuer and Porsche for generations. It was the natural choice for the first creative product collaboration for these two legendary brands. An example of coordination, cooperation and collaboration.

One name. Two Legends. Reignited

* The first three customers who purchase the new TAG Heuer Carrera Porsche (CBN2A1F.BA0643 / CBN2A1F.FC6492) in the Bucherer online shop at www.bucherer.com will receive an exclusive invitation to a "Porsche Ice Experience" including dinner, overnight stay, breakfast, Ice Experience training and lunch for two people. All costs related to this programme are covered by this offer, except for travel costs to/from Samedan. Clients are responsible for their own insurance. The offer is limited to three visits of two people each and is valid for purchases made between 04.02. - 21.02.2021. The "Porsche Ice Experience" will take place in 2021, and a replacement will be sought in the event of any cancellation of the event. The customers concerned will be contacted as soon as the first three watches have been sold and the winners have been determined. The invitations are personal and non-transferable. If the "Porsche Ice Experience" cannot be held by 31 December 2021 due to force majeure, no guarantee will be given. Employees of Bucherer Group companies are excluded from this offer. This offer cannot be cumulated with other benefits. Cash payment or reimbursement is excluded.

A Porsche inspired chronograph, powered by the in-house Heuer 02 chronograph movement with 80-hour power reserve. A sapphire crystal case back reveals the redesigned oscillating mass, as a tribute to Porsche’s celebrated steering wheel. Arabic numerals are used on the asphalt grey dial. 44mm fine-brushed case and has a silvery-white rhodium-plated central hand, and the black gold-plated indexes and hour and minute hands are treated with white Super-LumiNova®. Accompanied by an embossed black calf leather strap with white stitching echoing the Porsche interior.

Founded in 1860 by Edouard Heuer, TAG Heuer has marked many a milestone in Swiss luxury watchmaking history since its inception. TAG Heuer's rich brand heritage is built on pushing boundaries and breaking rules, while constantly striving for greatness. Harnessing an avant-garde mentality to overcome technological restraints is at the forefront of all our creations and has allowed us to produce daring watches with ultimate precision.