Marketing Content/Ecom/uhren/brand pages/Mido/2021_Mido_Ocenstar_M026-629-11-051-01PR


Ever since its creation in 1918, Mido has never ceased to look towards the future with confidence, sustained by the visionary strength of its founder, Georges Schaeren. Today, Mido is based in the town of Le Locle in the heart of the Swiss Jura mountains. For a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.



MIDO OCEAN STAR GMT | M026.629.17.051.00

For adventurers who dream of crossing the seas, Mido is enriching its Ocean Star collection with a version equipped with the highly practical GMT function. It clearly displays the time in two different time zones: home time and local time. Featuring velvety black on the dial and shiny blue ceramic on the rotating bezel, the Ocean Star GMT presents bold contrasts. On the back of the timepiece – fitted with the Caliber 80, which offers a breathtaking power reserve of up to 80 hours – Mido has engraved the time-zone indications. The extremely easy-to-use GMT function offers twice as much freedom for those who are either by the ocean or on an adrenalin-fuelled adventure.

Marketing Content/Ecom/uhren/brand pages/Mido/2021_Mido_Ocenstar_M026-629-11-051-01PR5

Ref.: M026-629-11-051-01


The new Ocean Star GMT, with its orange details and steel bracelet, offers new horizons to those who dream of faraway places. Its very practical GMT function accompanies explorers over land and sea. The time is displayed with perfect legibility for the time zone of both the place of origin and the destination. An instrument that is as effective as it is aesthetic, the Ocean Star GMT presents bold contrasts. The time zone indication and dedicated hand appear in orange – an emblematic colour from Mido – on the velvety black dial. A rotating bezel in glossy black high-tech ceramic, green Super-Luminova® and a satin-brushed steel bracelet further enhance its sporty character. Highly reliable, its formidable Caliber 80 delivers up to 80 hours of power reserve. Just as the beam from a lighthouse guides seafarers, the Ocean Star GMT points the way to an escape, with time zones as a point of reference.

Marketing Content/Ecom/uhren/brand pages/Mido/2021_Mido_Commander_M021-626-36-051-01PR2

Ref.: M021.626.36.051.01


Launched in 2018 to mark the 100th anniversary of Mido, this year a new model bedecked entirely in the brand’s colours joins the Commander Big Date family. A symphony in black, the subtle touches of orange give it incomparable style and an inimitable identity. Equipped with a large date aperture at 6 o’clock – the hallmark of Big Date models – this unique timepiece adopts the codes that have contributed to the Commander legend: its extremely pure sunray satin-finished dial is protected by a robust round case that is enhanced by a polished bezel. Like all Big Date models, this Commander is fitted with the Caliber 80 Big Date, a cutting-edge automatic movement with large date aperture offering an original way of reading off the date. A perfect expression of the Mido brand, this model will appeal to all those who love unique pieces through its aesthetic signature and watchmaking excellence. 

Marketing Content/Ecom/uhren/brand pages/Mido/2021_Mido_Multifort_M038-429-36-051-00PR

Ref.: M038.429.36.051.00

Mido Multifort

The new Multifort Dual Time is an essential accessory for all avid travellers. It offers twice as much freedom thanks to the Caliber 80 with GMT function, which have been combined in a Mido model for the very first time. This latest-generation automatic movement ensures irrefutable accuracy and exceptional autonomy, with up to 80 hours of power reserve. Discerning travellers can count on this reliable and sophisticated timepiece. Protected by a sturdy black PVD-treated round case, the Multifort Dual Time is equipped with a magnificent black dial decorated with wide vertical Geneva stripes. In the centre of the watch, the second time zone is indicated by an orange varnished hand in a nod to the Mido colours. The Multifort Dual Time has a distinctly masculine character, and is the ideal timepiece for those seeking to cross time zones with elegance and accuracy.

“The name Mido comes from the Spanish «Yo mido», meaning «I measure».”

About Mido

Mido's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural glories. Cutting edge technical innovations, mechanical movements known for their excellence and high quality materials are the three pillars on which the brand's unique expertise rests. For nearly a century, Mido has been a global benchmark in Swiss made mechanical watches.