
Bold, Innovative, and Unapologetically Different
Discover Hublot’s “Art of Fusion” at Bucherer Zurich
Hublot is not your typical Swiss watch brand, it's daring, unconventional and built for those who like to show their cards. Founded in 1980 by Italian watchmaker Carlo Crocco, Hublot revolutionised luxury watchmaking by combining gold cases with sporty rubber straps, a bold move that became its trademark. Hublot now calls it "The Art of Fusion" – the idea of blending unexpected materials, design elements and technological innovations in watchmaking.

Hublot Big Bang
Hublot’s Big Bang collection, launched in 2005, is the brand’s flagship line and a true icon in luxury watchmaking. Now celebrating its 20th anniversary, the Big Bang continues to embody Hublot’s spirit of innovation and bold design. Known for its avant-garde aesthetic, the collection redefined modern sports watches with oversized cases, exposed screws, and multi-layered construction. This fusion of industrial and high-tech elements creates a striking visual presence that has made the Big Bang a favorite among watch enthusiasts for two decades.

Hublot Classic Fusion
The Hublot Classic Fusion collection is a sophisticated evolution of the brand’s bold design philosophy, offering a more refined and understated take on luxury watchmaking. While staying true to Hublot’s signature aesthetic, the Classic Fusion models introduce slimmer cases and cleaner dials, creating a seamless blend of sporty dynamism and dressy elegance.

Hublot Exceptional Timepieces
The Exceptional Timepieces collection represents the pinnacle of Hublot's innovation, craftsmanship, and artistic expression. Showcasing rare materials, groundbreaking complications, and limited-edition masterpieces, these watches transcend traditional horology to become wearable works of art. Whether through intricate skeletonized movements, dazzling gem-setting, or revolutionary materials, each piece in this collection pushes the boundaries of watchmaking.

Now available at Bucherer
Discover Hublot in Our Bucherer Zurich Boutique
Our team is looking forward to introducing you to the brand's exceptional watches.