Bucherer
Lucerne Boutique

EXPERTS IN SWISS WATCHES AND FINE JEWELLERY SINCE 1888

Bucherer Group

Tradition and innovation go hand in hand at Bucherer. Thanks to a strong entrepreneurial spirit, passion and an excellent feel for trends, Bucherer made its mark on the industry right from its beginnings in 1888. Strong business ties to the world’s most renowned luxury watch and jewellery brands have contributed to the continual growth of the company. Today, Bucherer is considered the leading retailer of watches and jewellery in the world.

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Your Jeweller for Luxurious Watches

The exclusive range from Bucherer boasts illustrious watch brands such as Rolex, Omega, Cartier, Chopard, IWC, Longines, Piaget, Tag Heuer and Breitling. Time and again the innovative Bucherer Exclusives creates extraordinary creations with select partner brands.

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Jewellery Creations From Bucherer Fine Jewellery

Diamonds and colour gemstones have always been a particular passion at Bucherer and over time, we have deepened and evolved our expertise in this area. Today, goldsmiths, gemstone setters and polishers from Bucherer Fine Jewellery combine traditional craftsmanship with the latest technological innovations, and never fail to amaze with the jewellery they produce. Meanwhile, the designers continually succeed in skilfully blending timeless elegance with modern elements. From sourcing the rarest diamonds and colour gemstones to producing creative designs and ensuring the highest level of craftsmanship, Bucherer has mastered the jewellery creation process and continues to inspire with exceptional High Jewellery collections.

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Exclusive Stores

In Europe, Bucherer operates 35 boutiques in exclusive locations in six different countries. The Bucherer Group has operated on the American market since 2018, and the opening of flagship stores in New York and Las Vegas constituted yet another important milestone in the company’s history.

Bucherer also operates mono-brand boutiques for the most renowned luxury brands such as Rolex, Patek Philippe, IWC and Omega. In total, the Bucherer Group manages over 100 sales outlets, which can be found in the most prestigious locations throughout Europe and the USA.

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watches at Bucherer

Explore Our Collection of Luxury Watches

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