NEW CONTEMPORARY WATCHES
The new Gucci Timepieces campaign is inspired by a simple gesture: the handshake. Art directed by Christopher Simmonds and photographed by Ari Marcopoulos , the campaign presents in a series of meet-and-greets with diverse groups of people, the new collection.
Designed with remarkable attention to detail, Gucci’s G-Frame collection is versatile from day to night. Created with sapphire glass, the watch case comes in an elongated rectangle or a stylish square form. The case is then finished with a bevelled edge that forms a pyramid shape, adding depth to this elegant design. The line now welcomes new triple and double-loop models into its sophisticated collection.
The G-Timeless line comes in a variety of styles and combinations, from the more delicate feminine sizes to the unisex standard. The larger models sporting a rugged chronograph movement allude to the memory of the Gucci lifestyle, known for its appreciation for yachting and nautical sports. Alternately, the versatile 27mm watch carries a stunning diamond bezel surrounding a mother-of-pearl dial set with 12 dazzling diamonds. These G-Timeless pieces come with the option of either sleek steel, leather, rubber or PVD straps, of which the leather and rubber feature the signature GG imprint on the inside. The collection now carries an assortment of faces, from jet black, brushed silver, pure white to the traditional Gucci brown.
GUCCI TIMEPIECES - MORE THAN 40 YEARS OF WATCHMAKING
In 1972, Gucci became one of the first fashion Houses to branch into timepieces, creating successful, iconic models that combined contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Since that time, Gucci timepieces have been made in Switzerland, assembled at the company’s watchmaking atelier in La Chaux-de-Fonds. It is this marriage of Swiss manufacturing traditions using high quality components together with Gucci detailing and Italian flair that has enabled the brand to enjoy over 40 years of watchmaking history. Today, Gucci watches are synonymous with fine quality and they bring a fresh, innovative perspective to the watch industry.