Materials like titanium, sapphire crystal, high-tech ceramics, high-tech lanthan or high-tech diamonds – these are what make Rado stand out from the rest. For Rado, design means “the external expression of an inner wholeness”. Even so, the brand does not see itself as a producer of “designer watches”, but rather as a watchmaker with an individualistic sense of design. The fine art of reducing an object to its most fundamental elements dominates the Rado design and development philosophy.

Rado Captain Cook Ref.: R32505305


Wristwatch RADO Diamaster 33mm, ceramic, leather strap, with folding clasp, brown dial with index, quartz Cal. ETA E63.111, sapphire-crystal, 5 atm, Ref.:R14064735.


A stylish and elegant version of Rado’s ultra-durable watches, the DiaMaster family draws its inspiration from classic old-school simplicity. The new face of Rado has a new face of its own: large open dials for easy readability and an unobscured view. Unveiled with a complete redesign, the collection is delightfully diverse, ranging from masculine, supersized chronographs to dainty, diamond studded bijous.

Never before has a Rado been created in such a dazzling array of dial designs and materials. With masterfully crafted materials such as high-tech ceramic, sumptuous leather, or carbon-diffused steel, the Rado DiaMaster ensures that time is always on your side.

From day one, Rado has turned visions into concrete realities. From high-tech diamond to high-tech ceramic, Rado has gone from one breakthrough to the next.

Wristwatch RADO True Thinline 30mm, small, ceramic, ceramic bracelet, rhodium-plated/grey dial with 12 diamonds, quartz Cal. ETA 282.001, sapphire-crystal, 3 atm, Ref.:R27956722.

Rado Heritage

The Schlup & Co. watchmaking factory was founded by the brothers Fritz, Ernst and Werner in 1917. Their humble atelier, a converted part of their parents’ home, was the birthplace of the company that would later become Rado. Though Schlup & Co. got off to a modest start, by the end of World War II the factory was among the largest producers of watch movements in the world. Schlup & Co. began selling watches under the Rado brand name in the 1950s.
Today Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.