Initially developed for deep sea diving, Panerai watches are the result of decades of Italian design, Swiss expertise and appreciation for the waters.

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Panerai Collections

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Bucherer Blue


Bucherer Blue

The significance of the colour blue is twofold when it comes to Bucherer and Panerai. For Bucherer, blue calls to the history of the brand beginning in Lucerne, Switzerland, while for Panerai, it is a reflection of its deep passion for the seas. To honour this relationship, Panerai launched a brand new piece with an exclusive vertically brushed blue dial enclosed in a classic Radiomir 1940 case. Aficionados of the brand will enjoy the addition of the P.4000 caliber, the brand’s first automatic movement with an off-center microrotor.

Swiss made, 38mm, Unisex watch, Automatic movement, Grey Round dial, Green Leather Strap, Pin & Buckle, Stainless Steel case, Sapphire Crystal glass, Water resistant up to 30m / 3 ATM, 2 Years Manufacturer Warranty Ref.:PAM00755.


Taking inspiration from the Panerai Luminor 1950 case, the Luminor Due line offers its infamous style in a thinner, dressier format ideal for elegant events. The features emanate from the brand’s history and have been finely modified to highlight the versatility of the timepiece which can be worn anywhere from sporting occasions to sophisticated evenings.

Panerai Heritage

Panerai’s heritage dates back to 1860 when the brand was originally a workshop and watch-making school in Florence for decades, supplying the Italian Navy specialist diving corps with precision instruments. Panerai’s watches were historically intended for deep underwater use and are now renowned for their unmatched legibility and luminosity in the dark. The brand has been a part of the Richemont Group since 1997, launching it into the international market. Now, Panerai executes its craftsmanship at its Neuchâtel manufacture, blending Italian artisanship and heritage with Swiss horological proficiency.