Armin Strom is an independent Swiss watch company where Swiss-German watchmaking tradition seamlessly merges with innovative, skeletonised design. Known for its artisanal, low-volume approach, the brand meticulously hand-finishes each component to the standards of Haute Horlogerie, with a distinctive focus on revealing the movement’s mechanics on the dial side.

Founded in 1967 by Armin Strom, the company was revitalised in 2009 by master watchmaker Claude Greisler and entrepreneur Serge Michel. Today, Armin Strom designs, develops, and assembles every timepiece in-house, achieving a perfect balance of uncompromising quality, innovation, and transparency. They call it the science of movement.

Founded in 1884 in Rome by Sotirio Bulgari, Bvlgari embodies Italian excellence and refined craftsmanship. Its watches unite contemporary design with a distinct sense of exclusivity, giving rise to iconic collections such as Serpenti, Octo Finissimo, and Bvlgari Bvlgari.

Unveiled at Watches and Wonders Geneva 2026, the latest novelties continue Bvlgari’s pursuit of technical mastery and bold design expression. The Maison advances its record-setting legacy in ultra-thin watchmaking through new Octo Finissimo creations, while reinterpreting its unmistakable aesthetic codes with refined materials, intricate finishes, and elevated complications. Each timepiece reflects a seamless dialogue between Roman heritage and contemporary innovation, affirming Bvlgari’s position at the forefront of modern horology.

With its latest creations, Chopard continues to unite high watchmaking expertise with a strong commitment to ethical craftsmanship. Renowned for its heritage and creative spirit, the Maison combines technical precision with refined design, resulting in timepieces of enduring character and versatility.

At the heart of these novelties lies a dedication to in-house excellence, with finely finished movements and carefully selected materials, including responsibly sourced gold. This balance of innovation and integrity is expressed through distinctive dials, meticulous detailing, and a harmonious aesthetic, reflecting Chopard’s vision of modern Haute Horlogerie shaped by both tradition and forward-thinking values.

The timepieces of H. Moser & Cie. are very rare - defined by three essential principles.

As an independent, family-owned Swiss company, H. Moser & Cie. challenges established norms. Its movements are entirely manufactured in-house, then assembled and hand-finished with meticulous care. Equally distinctive are its refined, deliberately pared-back complications, which place clarity and functionality at the forefront.

This uncompromising approach to craftsmanship, combined with an exceptional standard of quality, results in timepieces produced only in highly limited numbers. Together, these elements create watches of remarkable individuality - ensuring that each one is truly #VeryRareByNature.

IWC Schaffhausen, founded in 1868 by American engineer Florentine Ariosto Jones, is a renowned Swiss watchmaker celebrated for exceptional craftsmanship and innovative design that unites tradition with modern technology.

Presented at Watches and Wonders 2026, the latest Pilot’s Watch Chronograph continues the Maison’s long-standing aviation heritage. Combining robust engineering with refined functionality, it features a high-performance mechanical chronograph movement, exceptional legibility inspired by cockpit instruments, and a case designed for durability and precision. This balance of technical performance and purposeful design reflects IWC’s enduring commitment to creating timepieces built for both professional use and everyday wear.

Located in the calm, serene setting of the Vallée de Joux, our Home offers a unique sense of belonging. It is here, inspired by the exceptional landscapes of the Jura Mountains, guided by an unquenchable inner fire, that La Grande Maison gets its soul.

With its latest novelties, Jaeger-LeCoultre continues to embody this spirit, uniting technical mastery with refined design. Entirely developed and crafted in-house, each timepiece reflects a legacy of innovation, from sophisticated complications to beautifully finished movements. This dedication to precision and artistry is expressed through harmonious proportions and distinctive aesthetics, reaffirming the Maison’s enduring role at the forefront of Haute Horlogerie.

The art of “Extraleganza” — Piaget’s signature balance of elegance and extravagance — is revealed in the details. A perfect example is the gadroon motif. Far more than a simple fluting, this decorative element lends Piaget’s timepieces a distinct sense of refinement and identity.

A remarkable material expression combined with a subtle interplay of relief, it enhances the contours and brings out the beauty of every Piaget Polo.

ZENITH creates exceptional timepieces that embody precision, innovation, and timeless style. Renowned for its groundbreaking movements and meticulous craftsmanship, the Maison seamlessly blends its rich heritage with a contemporary design language.

With its latest novelties, ZENITH continues to advance its legacy of high-frequency watchmaking, building on the iconic El Primero calibre. These creations combine technical performance with refined aesthetics, featuring precise chronograph functionality, modern case constructions, and intricately detailed dials. The result is a collection of timepieces that reflect ZENITH’s enduring pursuit of accuracy and innovation, while remaining firmly rooted in the traditions of Swiss watchmaking.