
OUR STAGE FOR WATCHMAKING EXCELLENCE
Bucherer Masterworks
Masterworks is our curated tribute to the most significant masterpieces of haute horlogerie. Here, traditional craftsmanship, technical perfection, and visionary creativity come together in a selection that showcases the very best the world of fine watchmaking has to offer.
Whether online, in one of our specialized showrooms, or during an international roadshow – Masterworks offers access to a rich diversity of watchmaking at the highest level. Each discipline is given its own stage: the tourbillon as a kinetic spectacle, the perpetual calendar as a poetic masterpiece, skeletonization as an expression of delicate precision, independent niche brands as the creative voice of progress, and gem-set watches as the dazzling union of craftsmanship and artistry.
Masters at Work
A Tribute to the Masters of Haute Horlogerie
Immerse yourself in the fascinating world of watchmaking. With our “Masters at Work” series, we open doors that would otherwise remain closed and provide exclusive insights into the ateliers and mindsets of some of the most visionary brands in haute horlogerie. Whether traditional craftsmanship or avant-garde innovation, we meet the creative minds behind the scenes and let them tell their own story: from the first sketch to the finished masterpiece.
Visit Our Masterworks Exhibition
Our Masterworks exhibition brings the world of haute horlogerie directly to you. The carefully curated collection of exceptional timepieces travels from boutique to boutique – so that watch lovers and connoisseurs can enjoy the pleasure of experiencing these rare and skillfully crafted treasures up close.
Whether technical sophistication, supreme craftsmanship or unique design, each watch tells its own story. Take the opportunity to discover these masterpieces in person in one of our boutiques and be inspired by the passion and precision that goes into every single piece.

Permanent Masterworks Exhibition
Zurich, Geneva, Lucerne, Berlin, Frankfurt am Main, Vienna, London (Covent Garden), Las Vegas, New York
Roadshow Switzerland
Lugano: 20.08.2025 – 24.09.2025
Locarno: 26.09.2025 – 12.11.2025
Interlaken: 18.11.2025 – 15.12.2025
St. Moritz: 18.12.2025 – 03.02.2026
Roadshow Germany
Berlin: 18.08.2025 – 28.09.2025
Frankfurt: 06.10.2025 – 16.11.2025
Roadshow USA
Bucherer Fashion Centre Pentagon City: 04.09.2025 – 30.09.2025
More dates to follow, stay tuned.