Chopard

Hver eneste urkollektion afspejler en unik side af mærket og fremhæver Chopards evne til konstant at genopfinde sig selv uden at miste forbindelsen til sine rødder. Vores maison er stolt af sine værdier og sit arv. Med sin stærke familiefølelse skaber den en helt særlig brandoplevelse. Den perfekte balance mellem modig pionerånd og respekt for traditionelle værdier, kombineret med en vedvarende stræben efter perfektion, gør Chopard til et af verdens mest alsidige og anerkendte urmærker. 

Historien om Chopard starter i 1860 i en lille landsby i Schweiz, hvor den unge urmager Louis-Ulysse Chopard lagde grundstenen til et af verdens mest anerkendte designmærker. Det, der startede som et beskedent værksted, udviklede sig gennem årtier til et symbol på præcision, innovation og tidløs elegance. Fra det udsøgte håndværk i urmagerkunsten til den mesterlige smykkekunst formår Chopard at forene tradition og modernitet på en fascinerende måde. I dag er mærket familieejet og genopfinder luksusverdenen med fokus på højeste kvalitet og etisk ansvarlighed.  

“Today, luxury is no longer just a synonym for beauty, but also for sustainability and ethics.” 

Caroline Scheufele, Co-President and Creative Director of Chopard 

Thanks to its strong sense of family, the Maison conveys a very special brand experience. The harmonious balance between an intrepid pioneering spirit and the preservation of traditional principles, coupled with a relentless pursuit of perfection, makes Chopard one of the most versatile and renowned watch brands in the world. 

This spirit of innovation does not stop at design and technical mastery—it also extends to responsibility and sustainability. Chopard has established itself as a pioneer in the field of sustainable luxury watch production and, since 2018, has exclusively used ethically sourced gold from responsible suppliers. This initiative forms part of the Maison’s broader commitment to shaping a more sustainable high-end sector, reflecting its sense of social responsibility. In support of this vision, Chopard also participates in the Bucherer Certified Pre-Owned program, where second-hand timepieces are carefully inspected, extensively restored, and reintroduced to the market with a minimum two-year warranty and a certificate of authenticity. 

Through this approach, extraordinary Chopard watches—be they discontinued men’s and women’s models or rare limited editions—are given a new life, offering collectors and enthusiasts the chance to discover unique creations steeped in heritage. By embracing the Certified Pre-Owned concept, Chopard not only safeguards its legacy of fine watchmaking but also actively promotes the conscious use of resources and the values of sustainable consumption.