Founded in 1884, Breitling is now one of the leading Swiss watch manufacturers. This innovative company is recognized as the inventor of the modern chronograph and a pioneer in functional watches designed for navigation. Today, it is still breaking new ground as a casual, approachable, and sustainable luxury brand.

As a relaxed, inclusive, and sustainable luxury brand, Breitling is setting new standards. It effortlessly combines long-standing traditions with cutting-edge technologies and forward-thinking designs. This blend of technical precision, robust construction, and unmistakable aesthetics appeals to both professionals and watch enthusiasts around the world. A Breitling watch is always a reliable companion—whether it’s a chronograph or a diver’s model.

The brand remains deeply rooted in its heritage, continuing to honor and preserve its legacy. In recent years, Breitling has also focused on sustainability, working to reduce its environmental impact by using recycled materials and eco-friendly packaging. These values help define Breitling as a forward-thinking force in the luxury watch market. 

Breitling was founded in 1884 by Léon Breitling in Saint-Imier and is now one of the leading Swiss watch manufacturers. As an innovative pioneer, the company is considered the inventor of the modern chronograph and a benchmark in functional timepieces for navigation. In the 1930s, Breitling began focusing more on aviation, developing instruments and watches tailored to pilots. This connection to aviation gradually became a cornerstone of the brand’s identity. Breitling’s breakthrough in this field came in 1952 with the launch of the Navitimer, a standout model equipped with a slide rule allowing pilots to perform navigation calculations directly on the wrist.

Today, it operates over 200 retail locations worldwide, all designed in an industrial loft style. Breitling’s collections are perfect for air, land, and sea activities, each featuring the brand’s signature modern-retro aesthetic. The outstanding quality of each movement is confirmed by its COSC certification, and Breitling remains one of the few independent watchmakers to produce its own in-house calibers. By blending classic watchmaking with modern innovation, Breitling stays true to its history while always looking ahead.