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Originally created to be used deep underwater, Panerai timepieces are a natural blend of Italian design, Swiss technology and passion for the sea.

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Bucherer BLUE

The colour blue not only hints at the roots of Bucherer in the city of Lucerne, Switzerland, it also reminds us of Panerai’s and the company’s connection with the sea. 
In order to pay fitting tribute to this relationship, the Maison created a completely new combination with an exclusive vertically brushed blue dial fitted in an iconic Radiomir 1940 case. Connoisseurs will appreciate the presence of the P.4000 caliber, the first Panerai automatic movement with an off-center microrotor.

Panerai Heritage

Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. 

Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. In 1997 the brand was acquired by the RichemontGroup and launched on the international market. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.