THE LEGENDARY TOURNEAU "TIMEMACHINE" ON 57TH STREET IN NEW YORK CITY BECOMES THE NEW BUCHERER 1888 FLAGSHIP STORE
At 12 East 57th Street, the location of the legendary Tourneau TimeMachine, Bucherer will now open the breathtaking first Bucherer 1888 flagship store in New York City. Spread out over three floors and with an area of almost 1700 square metres, Bucherer will once again surprise visitors with innovative products. The store’s fascination lies in its unique design, lounges, bars and art installations. At the same time, the new flagship store will offer an ideal platform for launching the successful Bucherer BLUE and Bucherer Fine Jewellery collections in the US market.
The Bucherer 1888 retail store extends to an incredible 1700 square metres and is deliberately designed to offer customers a distinctive, inviting and exciting environment that is 100 per cent unique. Bucherer has worked closely with all its brand partners to create a special presentation concept and selection of products. Each of the numerous carefully curated brand presentations corresponds to the design developed for Bucherer. Customers will therefore be able to experience a concept at the new TimeMachine that is not available at any other store worldwide.
This uniform appearance lays the foundation for the hybrid store concept in which Swiss hospitality and well-thought-out brand presentations are given a whole new setting. The wall of windows constituting the façade allows plenty of light into the rooms, giving the store a bright, open and airy feel, while its lounge concept allows for comfortable interaction in a relaxed, luxurious ambience. A state-of-the-art projection system can display the time, timekeepers and a wide variety of content, providing a perfect platform for never-ending surprises.