In 1996, for the first time a jewelry collection is signed with a small ruby set on the inside of each of its pieces. This collection is Appassionata and, together with its unusual signature, it marks the beginning of the history of the Roberto Coin brand; a brand driven by its founder’s passion for life and creativity. 

Coming from a constant search for new sources of inspiration, every single creation of Roberto Coin is the result of an exciting journey through cultures and influences, nature and landscapes, experienced in a rare balance between the past and the future. Each of his jewels tells a different story, a story that shrouds it in an unmistakable allure of uniqueness and style identity. Every day then the hands of Italian craftsmen, guardians of the ancient traditions of jewelry, are entitled to translate into reality Roberto Coin's imagination. It is a real universe of miniature masterpieces that comes to life thanks to their ability, each one of them embellished with the famous ruby signature and with a story to tell to the world.

Defined esthetics and experimental design make every jewel a unique example of elegance and innovation, and are the reasons why the brand has become in a very short time one of the best-known name on the international horizon of jewelry.

It didn’t take long also for the worlds of fashion and film to become excited about Roberto Coin’s collections. The jewels appear more and more frequently on the fashion and lifestyle pages of international luxury magazines and have had the honor of shining brightly on many red carpets. Roberto Coin is now universally recognized by the press as a pioneering spirit and the creator of some of the most interesting jewelry trends of the last decade.

With his constant desire to create something new and different, Roberto Coin launches about 5 complete collections every year that are able to fulfill the market’s myriad of desires. The collections are available in over 1,000 boutiques located in 60 countries all around the world. Each one of them is an ambassador with a clear message that conveys the mission of the company’s founder himself: to offer every woman the possibility to own an original and particular piece of jewelry capable to exalt the esthetic and spiritual qualities that make every woman unique and distinct.