Founded in 1735 by Jehan-Jacques Blancpain in the Swiss Jura, Blancpain is known as the world’s oldest watch brand. Loyal to its tradition of innovation and confirmed by countless horological complications invented over the years, the Manufacture is constantly pushing the boundaries of watchmaking to enhance its timepieces.


Villeret, Blancpain's native village, lends its name to the Manufacture's most classic collection.

Wristwatch BLANCPAIN Villeret Quantième Complet, 40mm, 18K red gold, leather strap, with folding clasp, Opalin dial with romains, automatic Cal. 6654, sapphire-crystal, water-resistant, with annual calendar, Ref.:6664-3642-55B.


Villeret, Blancpain’s native village, lends its name to the most classic collection of the Manufacture. Firmly anchored in tradition, this line personifies Blancpain's roots and embodies its prime aesthetic choices. The purity of their lines, the clarity of their dials and the slenderness of their double stepped cases express essentials with timeless elegance.

The Villeret collection incorporates the results of recent research conducted by Blancpain in the field of movement making. Under-lug correctors, secured calendar and moon-phase mechanisms, exceptional power reserves: everything possible is done to enhance exceptional timepieces.

Whether in improving complications, designs and production methods or in conquering new horizons, it has always been the ambition of the Manufacture to take the watchmaker's art to places it has never been before.

Wristwatch BLANCPAIN Woman Ultraplate, 29,2mm, 18K red gold, Alligator strap, with pin buckle, Opalin dial with roman / diamonds, automatic Cal. 913, sapphire-crystal, water-resistant, 56 diamonds, total: 0,59 ct. Ref.:6104-2987-55A.

Blancpain Heritage

At the beginning of the 18th century, Jehan-Jacques Blancpain perceived the potential in a completely new business activity: watchmaking. In 1735, he founded the Blancpain brand, setting up his first workshop on the upper floor of his house at Villeret, in the present-day Bernese Jura. By recording his name in the official property register of the municipality of Villeret, this pioneer had created an establishment, which is now the world's oldest watchmaking brand.