Bucherer Masterworks | Masters at Work
Visiting Urwerk
Experience the world of Urwerk, the exclusive Swiss watch brand renowned for its visionary designs and groundbreaking watchmaking. Since its founding in 1997, Urwerk has combined masterful craftsmanship with futuristic concepts. Each model captivates at first glance with a unique way of displaying time, inspired by astronomy and technology. Particularly impressive are the innovative mechanisms, such as the rotating satellite displays, which offer an entirely new way of reading time.
In this "Masters at Work" episode, the creative minds behind Urwerk, Martin Frei and Felix Baumgartner, take us on a personal journey through over 25 years of brand history and share fascinating insights into their vision and passion.