Bucherer Masterworks | Masters at Work
Visiting IWC Schaffhausen
Although IWC Schaffhausen was founded over 150 years ago, its pioneering spirit remains as vibrant as ever. Since 1868, the brand has stood at the intersection of engineering excellence and fine Swiss craftsmanship – a unique fusion that has defined its identity for generations. From the precision of the Portugieser to the rugged elegance of the Pilot’s Watches, IWC continues to push boundaries with technical mastery and timeless design.
In this “Masters at Work” episode, CEO Christoph Grainger-Herr opens the doors to IWC’s world in Schaffhausen. He shares personal insights into the brand’s enduring commitment to innovation, sustainability, and artistry – revealing how IWC continues to shape the future of modern watchmaking while honoring its remarkable heritage.