Marketing Content/Corporate/Stores/Switzerland/Luzern/Imagery/Luzern_exterior_flagship_night_2011


Bucherer's corporate culture has grown from the roots of a typical, family-owned company that has successfully adapted to changes in the market since 1888.


Our aim is to stir emotions. We achieve this with our creative energy and enthusiasm for fresh ideas. Our motivation is to continually surprise and delight.


The pursuit of excellence lies at the heart of everything we do. We are leaders, defining as well as recognising trends. We have the courage to be different and will ensure that Bucherer always remains unique.


Time matters. We stay ahead of the curve and we are driven by a sense of urgency - by delivering tangible results faster we increase customer satisfaction. We believe in the power of innovation to deliver better services and products.


We respect every agreement and are loyal to our commitments – towards each other, our customers and partners. We take responsibility for our actions and for our team’s results. We provide constructive feedback at all levels of our organisation, as this enables us to challenge routines and constantly improve our ways of working.


We believe that with a diverse and inclusive environment, where people have the confidence to express their identities and embrace their individuality, we can increase our potential. Open and respectful communication is the basis of all our relationships, so we constantly improve and achieve more together.