A New Era of Luxury
Reopening of Bucherer Flagship Store in Frankfurt
In the heart of Frankfurt, the newly reopened Bucherer flagship store spans 750 m² on a single floor, offering a curated selection of luxury watches and jewellery in an elegant setting. Tasteful lounges, bars, and seating areas invite guests to linger and explore.Â
Elegant and Warm Environment
The new flagship store in Frankfurt is the first in Germany to feature Bucherer’s latest design concept, already introduced in select locations across Switzerland. A hallmark of this new aesthetic is the seamless blend of elegance and modernity, expressed both inside and out. The façade is clad in dark brass, with striking suspended display units that draw the eye to expansive windows – offering a captivating preview of the boutique’s sophisticated interior.
Dedicated Areas in One Space
Guests will discover a range of highlights throughout the store, among them the elegantly understated Rolex area. Here, rich green marble accents subtly reflect the brand’s signature hue. American walnut, bronze-toned brass, refined lighting, and comfortable seating create a modern yet relaxed ambiance. In addition to the Rolex collection, visitors can explore curated offerings from other prestigious maisons, including Cartier, Tudor, IWC, and Omega. Enhancing the experience, the redesigned Vacheron Constantin Boutique also welcomes visitors once again.
Naturally, watches are complemented by jewellery. The Frankfurt store showcases exceptional pieces from Bucherer Fine Jewellery, alongside exclusive brands like Messika, Wellendorff, and Boucheron.
Bucherer Masterworks & Certified Pre-Owned
Another standout feature is the ‘Masterworks’ area, an impressive and visually captivating space. A striking LED wall sets the stage to showcase exceptional pieces of fine watchmaking.
Adjacent to this, the dedicated Certified Pre-Owned lounge presents watch enthusiasts with a curated selection of luxury timepieces, each meticulously inspected and serviced by expert hands.
A NEW ERA IN LUXURY
Visit us in the heart of Frankfurt
We are looking forward to welcoming you.