OFFICIAL TIMEKEEPER OF FORMULA 1®
TAG Heuer and Formula 1: A New Era of Timekeeping
Over 230 Grand Prix wins. More than 500 podium finishes. 15 World Drivers’ Championship titles. 11 World Constructors’ Championship titles. TAG Heuer and Formula 1 – a partnership that has made motorsport history. As the new official watch brand and sponsor of the pinnacle of motorsport, TAG Heuer is making a bold statement, emphasizing its deep commitment to precision, speed, and innovation.
A Tradition of Excellence in Motorsport
For over 160 years, TAG Heuer has stood for outstanding Swiss watchmaking, combined with an unwavering pioneering spirit. As early as the 1960s, the brand revolutionized the world of chronographs with the legendary Heuer Monaco. From its partnership with Ferrari in the 1970s to iconic models like the TAG Heuer Formula 1, the brand’s timepieces are deeply embedded in the DNA of motorsport.
Exclusive TAG Heuer Formula 1 Special Editions
To celebrate this prestigious partnership, TAG Heuer presents new, specially designed models that perfectly capture the spirit of Formula 1. Inspired by the energy of the racetrack, these special editions combine cutting-edge technology with a bold design. Sporty details in the colors of the racing series make them a must-have for motorsport fans and watch collectors alike.
Revamped Design for Modern Motorsport Enthusiasts
The latest TAG Heuer Formula 1 Chronograph collection features a 44mm Grade 2 titanium case for durability and lightness. Black DLC coatings add a rugged look, while rubber straps ensure maximum comfort. Vibrant accents in lime green, red, and blue capture the thrill of racing.
Engineered for Performance
The black opaline dial with striking lacquered lines provides strong contrast, while Super-LumiNova-coated hands and indices ensure optimal readability at all times. A tachymeter bezel, inspired by race cars, highlights the collection’s motorsport DNA. Inside, the automatic Calibre 16 chronograph movement delivers ultimate precision, while water resistance up to 200 meters and robust, sandblasted pushers with screw-down crowns make these timepieces the perfect companions for peak performance.
