Visiting De Bethune

Although De Bethune was founded only in 2002, it has already secured its place as one of industry's most fascinating and innovative watch brands. The uniqueness lies in its perfect balance between traditional watchmaking and visionary avant-garde: With an uncompromising spirit of innovation, De Bethune masterfully blends classic craftsmanship with cutting-edge technology. More than 30 in-house calibers and numerous patents – including the iconic “Starry Sky” dial, which offers a bespoke representation of the night sky – underscore the brand’s pioneering spirit.

In this "Masters at Work" episode, the two brains behind De Bethune, CEO Pierre Jacques and master watchmaker Denis Flageollet, take us on their personal journey through over 20 years of brand history and share exciting insights into their vision and passion.