TERMS OF USE

Last updated: October 2026

1. Scope

Welcome to the website www.bucherer.com/hk (the "Website").

The Website is operated by Bucherer AG, Langensandstrasse 27, 6005 Lucerne, Switzerland ("BUCHERER", "we", "us" or "our"). Contact requests and, where offered, appointment bookings are managed by our local Chinese Bucherer affiliates. Please refer to the contact information provided in the Imprint.

By accessing and using the Website, you agree to be bound by these Terms of Use. If you do not agree to these Terms of Use, please refrain from using the Website.

BUCHERER may amend or update these Terms of Use at any time. The latest version will be published on the Website and will become effective upon publication.

2. Privacy

Information on how we collect, process and protect personal data can be found in our Privacy Policy.

The Privacy Policy forms an integral part of these Terms of Use.

3. Use of the Website

The Website may only be used for lawful purposes.

In particular, you must not:

interfere with or circumvent the Website or its security mechanisms;

engage in unlawful or abusive activities;

copy, exploit or reuse Website content without proper authorization;

use automated systems or software to extract, analyze or reproduce Website content.

You are solely responsible for ensuring that your use of the Website is permitted in your jurisdiction and complies with all applicable laws and regulations.

4. Customer Account

Where certain functions require a customer account, you are responsible for keeping your login credentials confidential and protected from unauthorized access by third parties.

BUCHERER may temporarily suspend or permanently deactivate customer accounts in cases of misuse, security concerns or violations of these Terms of Use.

5. Content and Availability

BUCHERER endeavors to keep the information provided on the Website accurate and up to date. However, no warranty is given as to the completeness, accuracy, timeliness or error-free nature of such information.

Product images are provided for illustrative and informational purposes only. Due to technical limitations, colors, materials, dimensions or other product characteristics may differ from those of the actual products. Please also note that not all models, variations or services displayed on the Website are available at all times, in all markets or at all our points of sale. In particular, the availability of certain specific and highly sought-after models may be limited.

BUCHERER reserves the right to modify, restrict or discontinue Website content, products, services or functionalities at any time without prior notice.

We do not warrant that the Website will be continuously available, uninterrupted or free from viruses, malware or other harmful components.

6. Intellectual Property

All content on the Website, including without limitation texts, images, photographs, videos, graphics, logos, trademarks, designs and software, is protected by copyright, trademark, design and/or other intellectual property laws.

Unless otherwise stated, such rights belong to BUCHERER, its brand partners or other respective rights holders.

Your use of the Website does not grant you any rights in or to the Website content or any intellectual property rights contained therein.

Content may only be viewed, stored or printed for personal and non-commercial purposes. Any other use, including reproduction, publication, distribution, modification or commercial exploitation, requires the prior written consent of BUCHERER or the relevant rights holder.

7. Third-Party Trademark Rights

The trademarks, logos and product names used on this Website are the property of their respective owners and are used by BUCHERER with appropriate authorization.

8. Prohibited Automated Use

Without BUCHERER's prior written consent, no automated means may be used to access, retrieve, copy, analyze or otherwise extract content from the Website.

This includes, without limitation, web scraping, data mining, bots, crawlers and the use of Website content for the development, training or improvement of artificial intelligence or machine learning systems.

9. Links to Third-Party Websites

The Website may contain links to external websites operated by third parties.

BUCHERER has no control over the content, availability or privacy practices of such websites and accepts no responsibility for them. Access to third-party websites is at your own risk.

10. Linking to the Website

Creating hyperlinks to the Website is permitted provided that no business relationship, partnership, endorsement or recommendation by BUCHERER is suggested or implied.

Framing or embedding Website content into third-party websites or applications requires BUCHERER's prior written consent.

11. Liability

To the extent permitted by applicable law, BUCHERER excludes all liability for damages arising directly or indirectly from access to, use of, or inability to use the Website.

This includes, in particular, loss of data, business interruptions, loss of profit and damages resulting from technical failures, transmission errors or malicious software.

Nothing in these Terms of Use excludes liability for intentional misconduct, gross negligence, death, personal injury, or any other liability that cannot be excluded under applicable law.

The above limitations of liability shall also apply for the benefit of BUCHERER's employees, officers, representatives and affiliated companies.

12. Suspension and Termination

BUCHERER may restrict, suspend or terminate access to the Website or certain functionalities at any time and without prior notice where justified reasons exist, including violations of these Terms of Use or applicable law.

13. General Provisions

Should any provision of these Terms of Use be found invalid or unenforceable in whole or in part, the validity of the remaining provisions shall remain unaffected.

These Terms of Use constitute the entire agreement between you and BUCHERER regarding the use of the Website.

14. Governing Law and Jurisdiction

These Terms of Use shall be governed by and construed in accordance with the laws of Switzerland, excluding its conflict of laws rules and the United Nations Convention on Contracts for the International Sale of Goods (CISG).

To the extent permitted by applicable law, the courts at the seat of Bucherer shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms of Use.

Mandatory consumer protection laws and mandatory jurisdiction rules applicable in your country of habitual residence shall remain unaffected.