Watches
De Bethune
An independent Swiss watchmaking brand located in the village of l’Auberson, in Sainte-Croix, renowned for its avant-garde approach to horology, blending cutting-edge innovation with traditional craftsmanship. Founded in 2002, the brand is celebrated for its pioneering use of materials, patented technologies, and distinctive designs—such as its signature floating lugs and celestial-themed dials. Under the leadership of Pierre Jacques and the creative genius of Denis Flageollet, De Bethune continuously pushes the boundaries of watchmaking, creating timepieces that are both technically groundbreaking and artistically mesmerizing. Each watch is meticulously crafted in-house, reflecting a commitment to precision, aesthetics, and exclusivity.
Simplicity breeds beauty. Beauty breeds mechanical perfection.
Denis Flageollet
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A watch must balance science and technology, art and a esthetic beauty – and history as well.
Denis Flageollet
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A watch is fragment of culture on the wrist.
Denis Flageollet
DB25
The DB25 by De Bethune celebrates classical watchmaking while reinterpreting it with a contemporary touch. It stands out for its sleek lines, poetic complications, and exceptional craftsmanship.
Its round case, inspired by the shape of a drum, evokes both tradition and modernity. Its fine, classical lines give it a timeless aesthetic, while its hollowed lugs, an iconic signature of the brand, add a distinctive touch and enhance the elegance of the design.
The DB25 embodies the perfect balance between watchmaking tradition and modern innovation. Each model is a work of art, blending sophisticated complications with a refined aesthetic. The use of noble materials and artisanal finishes reflects De Bethune’s dedication to excellence.
Ultimately, this collection will delight watch enthusiasts seeking a timepiece that seamlessly combines classic elegance with contemporary innovations.
DB27
The DB27 offers a more accessible interpretation of De Bethune’s expertise, striking a balance between avant-garde design, horological innovation, and a more affordable price point. Less complex than the DB28, it nonetheless retains several of the brand’s distinctive elements, including its futuristic aesthetics and optimized ergonomics.
Drawing inspiration from its predecessors, the DB27 incorporates certain design codes of the DB28 while adopting a more streamlined and functional approach. It maintains the modern lines and the comfort of the patented floating lugs, while simplifying the overall design to provide a more accessible experience. Staying true to De Bethune’s spirit, it ensures high reliability and exceptional craftsmanship.
The DB27 is designed for watch enthusiasts looking to explore the world of De Bethune through a more accessible timepiece, without compromising on distinctive design and an innovative approach to comfort and ergonomics.
DB28
The DB28 by De Bethune embodies the very essence of innovative and contemporary watchmaking. Introduced in 2010, it has become one of the most representative models of the independent Swiss brand, renowned for its bold approach to design and horological mechanics.
Through this timepiece, De Bethune revisits its classics and asserts its identity with an instantly recognizable aesthetic. Its distinctive style, marked by the brand’s signature elements, reflects a vision resolutely focused on the future. Its exceptional comfort comes from its surprising lightness and the integration of floating lugs, a patented system that naturally adapts to the wrist’s movements.
The DB28 perfectly embodies the DNA of De Bethune: a harmonious fusion of technological innovation, visionary design, and traditional Swiss craftsmanship. Its unparalleled ergonomics, the use of cutting-edge materials, and an aesthetic inspired by modern architecture make it a rare and highly sought-after piece among collectors.
Our ambition at De Bethune is to reinterpret watchmaking tradition with a contemporary vision, creating timepieces that combine technical innovation and timeless aesthetics. – Denis Flageollet
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