Bucherer Blue

Welcome to the world of Bucherer BLUE
In a world of relaxed luxury, there’s a place for the daring pioneers – a space for the innovative and the creative. Where you don’t aspire to a certain lifestyle, but inspire a new breed of existence. It’s where creators and curators bring the unexpected to life. Where they fulfil a burning desire to turn daring ideas into reality. Celebrating the extraordinary, inspiring us all to ask ourselves: What’s your exceptional?


New Highlights from Bucherer BLUE


Bucherer BLUE

Working closely with select partners both inside and outside the watch industry, Bucherer has created a truly one-of-a-kind lifestyle collection: BLUE. Always new. Always unexpected. And always exceptional.

Bucherer Blue on Instagram

Follow @Bucherer to get inspired

Lamborghini Aventador S Blue

A supercar with breathtaking finesse

Harley-Davidson Blue

Truly one of a kind: the most expensive motorbike in the world