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Rado

Materials like titanium, sapphire crystal, high-tech ceramics, high-tech lanthan or high-tech diamonds – these are what make Rado stand out from the rest. For Rado, design means “the external expression of an inner wholeness”. Even so, the brand does not see itself as a producer of “designer watches”, but rather as a watchmaker with an individualistic sense of design. The fine art of reducing an object to its most fundamental elements dominates the Rado design and development philosophy.

Highlights

Rado Tradition CHF 2'000
Rado Captain Cook Automatic 42mm CHF 2'000
Rado True Thinline CHF 2'000
Rado Coupole Classic CHF 1'900

Rado Captain Cook Ref.: R32505305

 

Collections

Hyperchrome From CHF 1'100 Shop Collection
Diamaster From CHF 1'400 Shop Collection
Integral From CHF 1'900 Shop Collection
True Thinline From CHF 1'900 Shop Collection
Centrix From CHF 900 Shop Collection
Coupole Classic From CHF 1'150 Shop Collection
Coupole From CHF 950 Shop Collection
True From CHF 1'600 Shop Collection

Diamaster Diamonds

Your time to shine - Minimalist design, classic style and durable, modern materials are the key attributes of Rado’s DiaMaster collection. New models for 2018 include those using precious diamonds in a way that has great significance in the Rado ‘master of materials’ story.

Wristwatch RADO Diamaster 33mm, ceramic, leather strap, with folding clasp, brown dial with index, quartz Cal. ETA E63.111, sapphire-crystal, 5 atm, Ref.:R14064735.

Diamaster

A stylish and elegant version of Rado’s ultra-durable watches, the DiaMaster family draws its inspiration from classic old-school simplicity. The new face of Rado has a new face of its own: large open dials for easy readability and an unobscured view. Unveiled with a complete redesign, the collection is delightfully diverse, ranging from masculine, supersized chronographs to dainty, diamond studded bijous.

Materials
Never before has a Rado been created in such a dazzling array of dial designs and materials. With masterfully crafted materials such as high-tech ceramic, sumptuous leather, or carbon-diffused steel, the Rado DiaMaster ensures that time is always on your side.

Hyperchrome - High tech, high style

The HyperChrome’s monobloc case is not only beautiful; it’s also a technological breakthrough: Crafted from a single sleek piece of injected ceramic, it does away with the stainless steel core that was required for previous ceramic designs. The result? Extreme comfort, extreme durability and extreme beauty.
From day one, Rado has turned visions into concrete realities. From high-tech diamond to high-tech ceramic, Rado has gone from one breakthrough to the next.

True Thinline Collection

Minimalism doesn’t mean sacrificing style. Dress up your understatement in charcoal black, snow white or metallic-look plasma high-tech ceramic, and choose from deluxe details such as diamonds, mother of pearl, or rose gold coloured accents. Amazingly light and amazingly beautiful, these may be the most comfortable watches in the world.

Wristwatch RADO True Thinline 30mm, small, ceramic, ceramic bracelet, rhodium-plated/grey dial with 12 diamonds, quartz Cal. ETA 282.001, sapphire-crystal, 3 atm, Ref.:R27956722.

Rado Centrix - The Circle in its Purest Form

As the name suggests, the design of the Rado Centrix expresses spherical perfection. The tapered, lightweight, flexible bracelet gently and sensually embraces the wrist, offering exquisite comfort and grace. Its all-around style lends striking elegance to all who wear it. The Rado Centrix family consists of more than 100 models ranging in size, material, colour and movement. The use of materials such as high-tech ceramic, PVD and stainless steel displays Rado’s material mastery with models including elegant elements of mother of pearl and diamond.
A new era of style: a touch of shimmering blue elegance was added to a duo of Rado timepieces for the Bucherer BLUE collection.

Rado BLUE

Rado Heritage

The Schlup & Co. watchmaking factory was founded by the brothers Fritz, Ernst and Werner in 1917. Their humble atelier, a converted part of their parents’ home, was the birthplace of the company that would later become Rado. Though Schlup & Co. got off to a modest start, by the end of World War II the factory was among the largest producers of watch movements in the world. Schlup & Co. began selling watches under the Rado brand name in the 1950s.
Today Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.