Carl F. Bucherer
Carl F. Bucherer Capsule Collection
DREAMS CAN COME TRUECARL F. BUCHERER OFFERS ALMOST UNLIMITED OPTIONS TO INDIVIDUALIZE HIGH-END WATCHES
Carl F. Bucherer is offering customers the chance to create one-of-a-kind masterpieces thanks to a new business unit that fundamentally redefines the company’s high-end watch offer. Called the CFB Mastery Lab, the new business unit has its own workshop, designers, and watchmakers, and promises to accommodate customer requests to an extent never before seen at the Swiss watchmaker, with customers invited to begin the individualization process via a newly developed app. The announcement is one of a number of strategic changes underway at the company.
The strategic vision for the CFB Mastery Lab underpins the company’s position as a true Swiss watchmaking pioneer. Rather than offering only pre-conceived, pre-costed aesthetic options, the lab promises to accommodate the most extraordinary creative wishes in terms of design, materials, and functionality. It will even undertake research and development, in concert with the customer, to incorporate their most unusual wishes, even if it takes several months or more.
“Our individualization strategy is revolutionary for the company and our high-end timepieces, and was inspired by consumer demand: they spoke, we listened, and this is for them.”Uwe Liebminger, CFB’s CMO
THE MANERO CENTRAL COUNTERKEEPING TRACK OF THE SECONDS THAT MATTER
Wristwatch CARL F. BUCHERER Manero CentralCounter 42.5mm, Ref.:00.10923.08.33.99
The Carl F. Bucherer Manero Central Counter is a sporty new chronograph designed especially for people with active lifestyles: travelers, outdoor enthusiasts and contemporary urban adventurers. It comes in complementary shades of green and, in addition to the usual stop-second hand, also features an additional central chronograph minute counter, which makes it particularly easy to keep track of elapsed time.
Manero Flyback 40mmA Colorful Lineup of Five New Watches
Black and White
Hometown EditionROOTED IN THE HEART OF SWITZERLAND, BUT AT HOME EVERYWHERE IN THE WORLD
A UNIQUE TRIBUTE TO SOME AMAZING CITIES
A FAMILY CAR THAT INSPIRED CARL F. BUCHERER’S WATCHMAKERS
CARL F. BUCHERER HERITAGEFounded in 1888 Carl F. Bucherer believed that wrist watches would very soon replace the traditional pocket watches and so proved it's visionary and independent spirit.
Lucerne, Chapel Bridge.