Marketing Content/Ecom/uhren/brand pages/CFB/CCC_All-References_black_1Layer

Carl F. Bucherer

Carl F. Bucherer was founded in Lucerne in the year 1888. It has become internationally renowned for skillfully combining the highest levels of watchmaking expertise with an unmistakable style that exudes exquisite refinement. Carl F.Bucherer is one of Switzerland’s leading watch manufacturers, developing outstanding mechanical movements and watches in its own manufacture.

Carl F. Bucherer Capsule Collection



DREAMS CAN COME TRUE

CARL F. BUCHERER OFFERS ALMOST UNLIMITED OPTIONS TO INDIVIDUALIZE HIGH-END WATCHES
Marketing Content/Ecom/uhren/brand pages/CFB/CFB_individualization_application

Carl F. Bucherer is offering customers the chance to create one-of-a-kind masterpieces thanks to a new business unit that fundamentally redefines the company’s high-end watch offer. Called the CFB Mastery Lab, the new business unit has its own workshop, designers, and watchmakers, and promises to accommodate customer requests to an extent never before seen at the Swiss watchmaker, with customers invited to begin the individualization process via a newly developed app. The announcement is one of a number of strategic changes underway at the company. 

Marketing Content/Ecom/uhren/brand pages/CFB/CFB_individualization_application_2

The strategic vision for the CFB Mastery Lab underpins the company’s position as a true Swiss watchmaking pioneer. Rather than offering only pre-conceived, pre-costed aesthetic options, the lab promises to accommodate the most extraordinary creative wishes in terms of design, materials, and functionality. It will even undertake research and development, in concert with the customer, to incorporate their most unusual wishes, even if it takes several months or more.

“Our individualization strategy is revolutionary for the company and our high-end timepieces, and was inspired by consumer demand: they spoke, we listened, and this is for them.”
Uwe Liebminger, CFB’s CMO

THE MANERO CENTRAL COUNTER

KEEPING TRACK OF THE SECONDS THAT MATTER
Marketing Content/Ecom/uhren/brand pages/CFB/CFB_Manero-CentralCounter_00_10923_08_33_99_S_black

Wristwatch CARL F. BUCHERER Manero CentralCounter 42.5mm, Ref.:00.10923.08.33.99

The Carl F. Bucherer Manero Central Counter is a sporty new chronograph designed especially for people with active lifestyles: travelers, outdoor enthusiasts and contemporary urban adventurers. It comes in complementary shades of green and, in addition to the usual stop-second hand, also features an additional central chronograph minute counter, which makes it particularly easy to keep track of elapsed time.

Manero Flyback 40mm

A Colorful Lineup of Five New Watches
Marketing Content/Ecom/uhren/brand pages/CFB/L_Manero-Flyback-40mm_Green_1_ohneBlumen

Green

The Manero Flyback in green reflects the explosion of green you might experience as you hike through the rolling hills in the countryside in spring. Its white dial has a sunray-brushed surface with boldly contrasting green subdials. It is presented on a sustainable textile strap whose color perfectly matches that of the subdials.
Marketing Content/Ecom/uhren/brand pages/CFB/L_Manero-Flyback-40mm_Blue_7

Blue

The Manero Flyback in blue suggests an expansive blue sky overhead as you recharge next to a peaceful lake in a mountain valley. Its blue subdials against the sunray-brushed white dial are complemented by the watch’s sustainable blue textile strap.
Marketing Content/Ecom/uhren/brand pages/CFB/L_Manero-Flyback-40mm_Red_7

Red

The Manero Flyback in red recalls the stunning hues of the burning desert sands beneath your hiking boots as you walk toward a seductive crimson sunset at the end of a perfect day. Its dark red subdials against the striking sunray-brushed white dial match the timepiece’s sustainable red textile strap.
Marketing Content/Ecom/uhren/brand pages/CFB/L_Manero-Flyback-40mm_Black_6_small

Black and White

The last two versions are the ultimate shared expression of shadow and light. These watches are the yin and yang of the collection, each in its own way a flawless manifestation of timeless classic watchmaking. The Manero Flyback in white has a white sunray-brushed dial, white subdials, and a sustainable white textile strap. Gold-plated wedge indexes and hands add a touch of luxury and distinction. Its counterpart, the Manero Flyback in black, has a black dial, black subdials, and a sustainable black textile strap and it is also distinguished by its gold-plated wedge indexes and hands.

Hometown Edition

ROOTED IN THE HEART OF SWITZERLAND, BUT AT HOME EVERYWHERE IN THE WORLD
Marketing Content/Ecom/uhren/brand pages/CFB/UNIVERAL BLOCK-ICONIC LANDMARKS ENGRAVED ON THE CASE BACK

Ref.:00.10803.08.92.92

A UNIQUE TRIBUTE TO SOME AMAZING CITIES

The Hometown Edition timepieces will resonate with the people who live in each of these amazing places or who have, perhaps, adopted one of them as their own hometown. These striking limited-edition watches pay a unique tribute to some of the finest cities around the world, and wearers will cherish the chance to express their sense of identity with a place that has a special meaning to them.
Marketing Content/Ecom/uhren/brand pages/CFB/deim37520

Ref. 00.10803.08.12.22

A FAMILY CAR THAT INSPIRED CARL F. BUCHERER’S WATCHMAKERS

The Carl F. Bucherer limited-edition Heritage BiCompax Annual Lucerne was inspired by a classic Lincoln Cosmopolitan Town Sedan with a remarkable history. The car originally belonged to Carl Eduard Bucherer, the son of our founder, Carl Friedrich Bucherer. It changed hands several times over the years. In 2013, however, Jörg G. Bucherer, Carl Eduard’s son, was able to buy the family car and have it restored to its original glory. The new watch, with color details inspired by the restored automobile, is a tribute to the Bucherer family, to a remarkable automobile, and to Carl F. Bucherer’s hometown of Lucerne.

CARL F. BUCHERER HERITAGE

Founded in 1888 Carl F. Bucherer believed that wrist watches would very soon replace the traditional pocket watches and so proved it's visionary and independent spirit.
Libraries/BuchererLibrary/de/-/media/project/bucherer/bucherer/content-migration/uhren/brand-pages/cfb/cfb_mol_chapelfromreuss_rgb

Lucerne, Chapel Bridge.

The history and development of the Lucerne-based watch brand is closely linked to the person of Carl Friedrich Bucherer. A visionary who created timepieces that moved with the times, in the truest sense, always combining extravagance and aesthetic appeal in extraordinary ways. In 1888, Carl Friedrich Bucherer opened a jewelry and watch shop in Lucerne, and his name rapidly became a synonym for quality and originality. His two sons were destined from the cradle to follow him into the profession: one learned to become a watchmaker while the other trained as a goldsmith. Today, the combination of these two artistic skills is still reflected in the perfect form of watches, which are truly pieces of jewelry.