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Passionate about the military watch history Bell & Ross have created functional watches for professional users in this field. Reinventing watch design, inspiration is taken from instruments on flight dashboards and to form the creative detailing of each timepiece.


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Introducing the BR03-94 Rafale

The French are known for a lot of things: baguettes, dogs in cafes, the crime passionnel, long lunch hours (good luck with those conference calls) and the imitable Thierry Henri. But when it comes to fighter jets, our au Francais counterparts are very much the virgin of the skies – till now.

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Bell & Ross Aviation Carbon BRX1 Automatic Black Dial Mens Watch

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Bell & Ross

Vintage Original Black BR 123 Shop Now
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Each range from Bell & Ross corresponds to five time periods in the history of aviation, which is differentiated by design and colour. Every timepiece sports ultimate precision, technicality and style synonymous to its era.


Founded in 1992 by Bruno Belamich (Bell) and Carlos Rosillo (Ross), Bell & Ross is a French – Swiss company that produce watches designed for professionals. All pieces must meet four essential criteria – legibility, performance, precision and water resistance.

The Company was the dream of a group of designers and aircraft control specialists that came together to create watches specifically designed for military and professional use. Bell & Ross watches are extremely hard wearing and designs are based on genuine aviation instrumentation.

Bell and Ross have been are now renowned worldwide for crafting highly durable, contemporary timepieces capable of operating in even the most demanding of environments.

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