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TUDOR was founded in 1926 by Hans Wildorf, the man behind Rolex, to offer the technical excellence and craftsmanship of Rolex watches at a more accessible price point. Throughout time, TUDOR watches have been the top choice for daring explorers on land, sea and ice, due to its trusted reliability in the toughest of climates. Now, the brand offers mechanical manufacture movements with collections that include iconic models such as Black Bay, Pelagos and Style.

Tudor Collection Highlights

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Tudor 1926, diamond-set dial, a folding clasp, sapphire crystal glass, waterproof up to 100 metres.

1926 Collection

A tribute to its history and watchmaking heritage, TUDOR’s 1926 collection offers a line of mechanical watches that embody sophistication and timeless design. Offering four sizes with an array of dial options, this new range showcases TUDOR’s ethos of consistently ensuring affordability with quality and unending excellence.

The line is named after the year 1926 when “The Tudor” was registered as a brand by Hans Wilsorf, Rolex’s founder. It aims to continue and grow the original values from its beginning decades ago, and offer the same high-quality watches with a technical distinction that the brand was built upon.
For some years now, I have been considering the idea of making a watch that our agents could sell at more modest price than our Rolex watches. And yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.
Hans Wilsdorf, Founder


Lady Gaga wears the Black Bay 36. This 36-mm mechanical timepiece with a manufacture calibre 2824 is the interpretation of a famous tool watch. Versatile, timeless and authentic.

Lady GaGa

TUDOR’s “Born To Dare” campaign launched in 2017 as a reference to the original vision of Hans Wildorf. “Born To Dare” is a reflection of TUDOR’s past and present, as the brand is frequently chosen by daring personalities who explore extreme environments from land, air to sea. This campaign tells the story of what TUDOR is known, for now, notably being an industry leader in trends through its innovative watch straps and vintage-inspired pieces. TUDOR’s “Born To Dare” ethos is represented globally by ambassadors who have made a name for themselves through daring choices in life. TUDOR is honoured to have Lady Gaga join its “Born To Dare” family.

David Beckham wears the Black Bay Bronze, a vintage-inspired bronze-coloured PVD-treated steel case and fabric strap diver’s watch in 43 mm. It comes with a manufacture calibre MT5601. Reference: M79250BA-0002.

David Beckham

A world-renowned athlete, entrepreneur, philanthropist and style icon, David Beckham’s life achievements and values exemplify the daring traits that TUDOR is known for today.

David Beckham is a man of many talents who enjoys the finer things in life. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says. As a fan of watches, Beckham was introduced to TUDOR through its sibling brand, Rolex, as he already owned a number of their watches. “I was attracted to TUDOR by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.


Known as the “King of Asian Pop”, Jay Chou has been a pioneer in the entertainment industry. From the start of his music career in Taipei to acting in major Hollywood productions, he has never strayed from making bold choices throughout his life. Chou began this journey as a lyrics and music composer, progressing onto singing in 2000 and developing the “Chou Style”, a mix of European music genres with Asian classical music. After the musical success and selling millions of albums, he ventured into acting and proved his talents spanned many mediums. 


With over 100 years of championship, the All Blacks are one of the most accomplished international rugby teams in history.  The team is known for a winning test record of over 77%, a huge feat for a small country of 4.5 million residents. Although New Zealand inhabits a small population, its talent pool is extraordinary and can be seen in its 150,000 players. The All Black team’s strength comes from its outstanding training practices at a young age, a daring dedication to the sport and humble morals filled with team spirit. Together, they push the boundaries of the game and pass on their legendary passion to each generation.



TUDOR launched two new models in 2015, both featuring a new mechanical self-winding movement created and manufactured in-house. This unveiling was a step in TUDOR’s path to gaining independence and individuality for itself since 1926.

Throughout time, TUDOR’s philosophy prioritized the quality of its watches and experiences of their owners above all. In the past, the brand sourced exclusively from Swiss suppliers, always ensuring an extremely high standard of accuracy and dependability. Since producing its own TUDOR Calibres, these progressions have kept these benchmarks and requires unparalleled levels of performance for its timepieces.

The TUDOR Manufacture Calibres offer remarkable autonomy with an impressive power reserve of approximately 70 hours. With a frequency of 28,800 beats/hour of 4 Hz, the Manufacture Calibres are controlled by a variable inertia oscillator with silicon balance spring, kept together by a traversing bridge set at both sides to increase resistance to shocks and vibrations. Its self-winding system is bidirectional and is certified by the Swiss Official Chronometer Testing Institute (COSC).