Bucherer has teamed up with TAG Heuer to launch a very special watch: the TAG Heuer Formula 1 Bucherer BUCHERER BLUE, created for trend-savvy young men with a passion for motorsport. The automatic watch dazzles with its blue dial, hand-applied indexes and rotating aluminium bezel with a 60-minute scale. Its stainless-steel bracelet can be switched out in favour of a robust blue rubber strap, giving this timepiece an even sportier look. “It was a great opportunity for TAG Heuer to work with Bucherer on this special edition. This watch is another step in the longstanding collaboration for the development of our business around the world,” says CEO of TAG Heuer, Jean-Claude Biver.