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What makes a Cartier so iconic?

Instantly recognisable, Cartier manages to keep the cool factor whilst retaining a cult ‘style classic’ status. Emily Seares explores how.

Cartier is a brand synonymous with desire. A name that rolls off the tongue and on to the wrists of celebrities and royalty the world over and a Maison that contains some of the greatest design DNA of any watchmaker today.

CARTIER – Timeless Style

Cartier is more than just a timepiece; it is a piece of jewellery, offering the perfect balance of elegance and fashion. The Dior silhouette or the Chanel black dress, a Cartier watch is a style statement so intrinsic to today’s notion of timeless classic that it should be central to every women’s wardrobe.

There is nothing quite like receiving that beautiful red box. The vibrant, strong red of the Cartier packaging, the spine tingling flash of red like a Louboutin red sole and the prestige associated with it. It is like no other.

With a global celebrity following that spans generations, from Grace Kelly to Marilyn Monroe and Andy Warhol, who said “I wear a Tank because it’s the watch to wear,” Cartier’s cool factor has kept it at the forefront of fashion. Kate Middleton wore Cartier at her 2011 wedding to Prince William, Rolling Stones frontman Mick Jagger and fashion icon Olivia Palermo are also big fans. Most celebrities will own a Cartier watch, instantly recognisable it is a highly coveted brand for the red carpet.

DESIGN – The Making Of An Icon

The look of a Cartier watch is so distinctive, Roman numerals are a signature design feature along with a blue cabochon on the crown. Classic Cartier watches feature a cream or silver dial, with many showing a sunburst effect on the dial (also known as a guilloche dial) which adds texture and depth to the design. Sword shaped hands in steel blue continue to embody the Cartier aesthetic and ensure the face is easily read.

If you look closely at most Cartier watches, one of the Roman numerals will display a secret signature of the word Cartier on the number 10 or 7. It is this attention to detail and quality which have ensured the brand’s enduring appeal.

CARTIER – A Watch For Every Occasion

Cartier watchmaking is for everyone, for every occasion: your first serious watch, your first jewellery watch and if you want to move into the realms of serious collecting the brand’s new high end watchmaking timepieces tick all the boxes.

A Cartier watch is the ultimate style statement. When talking of designer Balenciaga, renowned fashion editor Diana Vreeland was quoted as saying: “Women did not have to be perfect or beautiful to wear his clothes. When they wore his clothes they became beautiful.” The same can be said for Cartier.


Photo credit: Cartier