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Tudor announces Lady Gaga as brand ambassador

Gaga ooh-la-la!

Earlier this week iconic Swiss watch brand, Tudor announced pop sensation Lady Gaga as a new brand ambassador and Tudor’s first female ambassador. Lady Gaga personifies Tudor’s motto “Born to Dare” and will take over the accompanying advertising campaign. She wears a Tudor 41mm steel automatic Black Bay Red watch, finished with a daring red bezel on a leather strap.

“The infamously daring pop icon is notorious for being provocative both on- and off-stage and leading a foundation committed to empower youth, she personifies the very ‘Born To Dare’ spirit Tudor lives by since its creation”. Tudor said in a statement.

The choice of Lady Gaga fits with the brand’s new profile, moving away from their traditional focus on tool-orientated men’s watches and triumphing individuals who don’t fit the ‘status quo’. With 30 million albums sold and six Grammy awards, Lady Gaga’s mainstream success has been achieved by abstaining from traditional celebrity standards. Tudor have also used their platform to go against the grain; bringing back fabric straps and ‘neo-vintage’ designs to the masses.

Adding Lady Gaga to the list of Tudor brand ambassadors will be sure a sure way to shake the following up; putting Tudor in front of a completely new audience. Her cult-status and credentials aside, Lady Gaga is recognised for her philanthropic work, including empowering youth through her Born This Way Foundation, supporting the LGBTQ community and demonstrating against fur.

Shop our Tudor collection here